Note: Still on the road. Back tomorrow.
The speaker before me at the Hospitality Design conference was Peter Yesowitch (spelling?) who reported on trends in the “hospitality industry” — in quotes because the two words just don’t go well together.. His company does research, so he was able to give the attendees actual information, unlikely some of us. Among the items that caught my attention: While 40% of hotel decisions are affected by the Internet, only 8% of reservations are made on line. So, I ask myself, what are we doing in the delta between 40 and 8? We’re talking. We’re complaining about the hotel that forgot to leave a chocolate on the pillow and were gushing about the one where the staff was nice to our kids.
The hotel the conference was at, the Fairmont in Sonoma, was lapfully luxurious. But I felt bad for it. When I checked in, I asked about broadband in the bedroom. Yes, it had just been installed three days earlier. Oy, I wanted to shout. You should have gone wifi! Wifi is going to rock the hotel boat, so to speak, because not only will it make connectivity available everywhere on the grounds, but we’ll flock into groups if given half a chance. “Room service is running slow tonight!” “How much should I tip the shoe shine person?” “Anyone going into town tonight and want a ride?” Hotels are conversations, as Doc might say.
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