Jakob Nielsen drew a dichotomy that explains it, the dark side of the Web that sucks in traffic and doesn’t let go, and the light side that distributes flow, trusting that if I send you somewhere good you’ll come back to me for more.
Yup. Links are the stuff of the Web and every link is a little – little – act of selflessness: “Here’s someplace else you might find interesting, so go away from my site. Go! Scoot!” Businesses obsessed with “sticky eyeballs” are the last ones to figure this out. And the first presidential candidate to figure this out is Howard Dean.
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