No, not Jakob Nielsen. The Nielsen ratings.

I along with n million other holders of an email address have received an invitation to join the Nielsen Net Ratings “family.” All I have to do is install monitoring software that reports on every site I visit and every transaction I do on any site. But, according to their privacy policy, no one sees this personally identified information except for Nielsen, um, an for unnamed partners, and, oh yeah, the police if Nielsen thinks I’m doing anything illegal or posibly illegal depending on who’s doing the asking. Also, if I’m caught typing with one hand, they tell my mommy.

So, Nielsen’s ratings are going to report with statistically significant accuracy on the browsing behavior of patsies. [Tags: nielsen]

Categories: Uncategorized dw