Comments on: Markets are conversations – Non-Cluetrain edition

By: juego ruleta de la fortuna

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By: Yule Heibel

Yule Heibel — Thu, 01 Jun 2006 05:26:45 +0000

Ah, I see from this entry that my question to your other entry (which you posted after going to the presentation at CES) is more or less answered: I guess a “Jane Jacobsian” perspective was manifestly _not_ on the table, in the room, or anywhere near the building…

For some silly reason I have an image of silos (not conduits!) in my head just now… Can’t think why…

Do let us know if you ever find out if anyone at CES engages with your book…

By: Seth Finkelstein

Seth Finkelstein — Tue, 30 May 2006 21:15:00 +0000

I would call it parallel invention – interesting, this also parallel to the critique of the pitch. That is, the problem is how do you make business, capitalism, selling – which are often perceived as very inhuman, exploitative, with immense socially destructive power – seem friendly, warm-’n-cuddly, perhaps the very expression of spirtual development?

Answer: Use *metaphors* that imply that pitch. Like “conversations”. It’s the same problem whether you’re selling in the large, capitalism to those who aren’t keen on it already, or in the small, generic product marketing.

David, I understand how you may think positively of the above. But going from your summary, it looks to be just Ayn Rand done well.