Tara Hunt moderates. We have four speakers who in fact will be workshop leaders: Christopher Carfi (Cerado), Francois Gossieux (Corante), Brett Hurt (BazaarVoice) and Robert Scoble (Podtech.net).

We break into four groups to work through different issues in a sort of case study way. The group I went into wondered how a smaller company could use social media to survive the announcement by a Microsoft or Yahoo of a product with similar functionality. It was an interesting conversation that veered from social media pretty quickly. We could have divided into Shirts and Skins, with most participants thinking of marketing in terms of consumers as targets and the rest hoping that goodness will also be good marketing. In response to some comments about authenticity, I found myself saying that “authenticity” is a term that means less and less the more you think about it, but the companies we think of as authentic frequently are companies that are clearly on our side.

Anyway, it was an interesting discussion. We’d need another few hours to get to enough common ground, though. And it was generous of Tara to step away from the front of the room so that we could talk amongst ourselves. [Tags: supernova marketing]

Categories: Uncategorized dw