[Reminder: I’m live-blogging. Sketchy, imprecise, sometimes inaccurate, incomplete, snap judgments, errors of transcription…you name it.]
ClipSync is a real-time social medium. It will “revolutionize entertainment on the Web.” The founder previously founded Webex, which does simultaneous, synchronized experience. When experiences are simultaneous, you get social inter-reaction. Del.icio.us et al. are serial experiences. Clipsync lets you watch stuff—such as YouTubes—together. [Cool. The idea of enabling people to watch TV together over the Net has been around for a while, including a good version put forward by a friend of mine a few years ago, but I like ClipSync’s doing this for grassroots content. We’ll see if it catches on.]
MotionBox.com says that everything is becoming a video camera. [Well, not video cameras. They already are video cameras. Perhaps I’m quibbling :)] Currently there’s a greater than 10,000:1 ratio of video posters to viewers. Motionbox makes it easy to edit your videos. Cool feature: A slider that lets you pan through the thumbnail of a clip. (Try it here.) The editing interface looks easy to use. It’s Web based, so no software to load. MotionBox also has a player that makes it easy to scan through a video you’ve found. And, a user/viewer can drag select any segment of it and tag it. [Yay tags!] [There are a number of players in this space. Will MotionBox succeed? It looks slick and usable, but I dunno.] [Click here to see why not everything tagged “sex” is really about sex.]
PayPerPost is the “first user-generated advdetising program.” “We connect our advertisers with the largest network of high quality bloggers…The PayPerPost Marketplace lets advertisers connect with bloggers.” In the Market, the advertiser advertises what productsit wants bloggers to blog about for pay. Bloggers look through the available ads and choose the ones they want. He shows an appalling video in which little kids are goaded into smashing a camera because it’s not an HP. but he seems to think we’ll like it. Interesting. I’m live-blogging so I don’t have time to be right, but please permit me a preemptive “Yech.”
Vidavee “enables and organizes the video ecosystem.” Vidavee has built an ad-placement technology “that places ads more intelligently and in a more consumer-friendly way.” It lets your site popup an ad during, say, the most viewed portion of a video based on real-time analytics.
Now the panel of experts gets up. Unfortunately, the first one says “Advertising and content, what’s the difference? Ads and content are all mixed up in the traditional media, so why not on the Web?” [A: Because the Web is ours and we’re trying to build something better.] The other two panelists state some bad feelings about PayPerView. [Tags: onmedia07 advertising marketing video ]
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