I’m at the lunchtime presentation at a conference the name of which I’m not sure of — too many conferences, perhaps? — where a woman is in the middle of a presentation about research based on 350 observational sessions about how we’re using media. I came in late and ate my sandwich during most of it, but the gist is that we’re still watching more TV, but the Web and Radio are about equal in how many of us use them and how many hours we spend with each. Plus Webby folks spend money, apparently. (Dave Sifry is in the audience and hade the speaker drill down into more statistical detail, but it involved understanding numbers work, and I never got much past the concept of some numbers being “bigger” than other numbers.) “Online drives offline usage, and offline drives online usage.”

There seem to be about 100 people here, and they are definitely media related — I see Maria Thomas of NPR.org, and I’m next to a guy from WQED.

The conference is the Integrated Media Association ‘s. The woman giving the talk was Pam Horan of the Online Publishers Org. [Tags: marketing]

Categories: Uncategorized dw