Jeneane wonders how online and real world retailing are linking our desires across the realms.
Watching tweens on Webkinz and Bella Sara, I started wondering how smart companies will find that same sweet spot with adult consumers—a place where real-world point-of-sale drives the online experience.
This sort of borderless transaction is one-way when it comes to information — the article you read in the paper leads you online, but once online you’re unlikely to have to resort back to the real world. Retailers clearly would like two-way relationships. And, as Jeneane says, they’re going to come up with every reason they can to get us get our passports stamped.
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