Joho the Blog » Now that we’re in the majority, could you please stop calling us consumers?

Now that we’re in the majority, could you please stop calling us consumers?

From the Center for Media Research:

Half of All Web Viewers Watching What The Other Half Has To Say

According to the just released Deloitte’s study on Media & Entertainment practice, looking at how American consumers between 13 and 75 years of age are using media and technology today, Millennials (13-24) are leading the way, embracing new technologies, games, entertainment platforms, user-generated content and communication tools. Data from the survey show that user-generated content is in tremendous demand across the generations, with 51% of all consumers watching and/or reading content created by others.

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2 Responses to “Now that we’re in the majority, could you please stop calling us consumers?”

  1. Interesting comments. See Ethan Zuckerman’s post on “trading zones” and contact languages today:

    “[I wonder] whether we’ve seen contact languages emerge in the webgeek/venture capital community.”

    http://www.ethanzuckerman.com/blog/2007/09/11/berkman-peter-galison-and-trading-zones/

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