From the Center for Media Research:
[Tags: web2.0 millennials user-generated-content media everything_is_miscellaneous]
Half of All Web Viewers Watching What The Other Half Has To Say
According to the just released Deloitte’s study on Media & Entertainment practice, looking at how American consumers between 13 and 75 years of age are using media and technology today, Millennials (13-24) are leading the way, embracing new technologies, games, entertainment platforms, user-generated content and communication tools. Data from the survey show that user-generated content is in tremendous demand across the generations, with 51% of all consumers watching and/or reading content created by others.
Categories: Uncategorized dw