Joho the BlogNow that we're in the majority, could you please stop calling us consumers? - Joho the Blog

Now that we’re in the majority, could you please stop calling us consumers?

From the Center for Media Research:

Half of All Web Viewers Watching What The Other Half Has To Say

According to the just released Deloitte’s study on Media & Entertainment practice, looking at how American consumers between 13 and 75 years of age are using media and technology today, Millennials (13-24) are leading the way, embracing new technologies, games, entertainment platforms, user-generated content and communication tools. Data from the survey show that user-generated content is in tremendous demand across the generations, with 51% of all consumers watching and/or reading content created by others.

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2 Responses to “Now that we’re in the majority, could you please stop calling us consumers?”

  1. Interesting comments. See Ethan Zuckerman’s post on “trading zones” and contact languages today:

    “[I wonder] whether we’ve seen contact languages emerge in the webgeek/venture capital community.”

    http://www.ethanzuckerman.com/blog/2007/09/11/berkman-peter-galison-and-trading-zones/

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