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When locks protect you right out of the market

Scott Kirsner has a terrific post about why trying to control PR can hurt PR. After arguing with a film company about its policy of requiring a password to log into the PR site, Scott actually went through the process of trying to get a password. It happened at postal speeds. Making it hard for people to talk about your film is probably not the best way to market your film. [Tags: pr scott_kirsner marketing cluetrain ]

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