Web tag lines
Jeneane writes:
The Award for the best tagline goes to Skype for “take a deep breath.” Why? Because it’s the only tagline I’ve seen that ISN’T about the company at all, but about ME. It’s something that’s good for me. Has nada to do with chatting or videofoning or the internet. It’s about: hey, we’re people too. Let’s all take a deep breath. Wait. Don’t jump into the next thing. Stop clicking. Wshew. Ok. There. Good.
I like it, too, but I’ve never quite understood it. Are they saying we should take a deep breath because what’s about to happen is breathtaking? Because we’ll need the breath for all the talking we’re about to do? Or is Jeneane right, that Skype is reminding us to pause in the hyper-flurry of life on the Web? I’m not sure, which is the main reason I like Skype’s tag line.
Jeneane suggests tag lines for other Web sites. Here are some more, assuming Skype’s tries to remind us of the bigger picture:
Wikipedia: Go outside. Engage. Come back neutral.
eBay: The best things in life are free aren’t for sale.
slashdot: 6 – Moving
Categories: Uncategorized dw
