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Needless confusion

When I heard that Tech Crunch is going to announce a Tech President endorsement for a presidential candidate, I was confused. Was Mike Arrington teaming up with TechPresident, a terrific site that has been covering the Internet side of the presidential campaign? But, no, it turns out that Tech Crunch has just used the same name.

I’m sure Tech Crunch didn’t realize it was using the name of an established site (although it should…TechPres (the site) is a tremendous resource). But TechPres (the site) has complained [LATER: Second thoughts and a de-escalation here], so TC knows it now. I hope Tech Crunch acknowledges the confusion and puts in a big, fat link to the TechPres (the site). Why not? We don’t need to be any more confused than we already are.

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