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Paul Gillin’s marketing book up in draft

Posted on March 29th, 2008

Paul Gillin has posted draft chapters of his new book, Secrets of Social Marketing, for our enjoyment and, more important, our commentary. I haven’t taken a look at them yet, but I like to see people practicing what they preach, and Paul’s The New Influencers was good.

[Tags: marketing paul_gillin business ]

Tagged with: business • cluetrain • marketing • paul_gillin

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4 Responses to “Paul Gillin’s marketing book up in draft”

  1. Jean Warner, on April 1st, 2008 at 10:28 pm Said:

    At your suggestions, I edited the first two chapters (just little typos, etc) of Paul’s forthcoming book on his Wetpaint wiki and plan to read the rest of his draft. But it got me thinking about wikis. I’m starting a statewide women’s lobby and have people all over the state weighing in on proposed bylaws, etc. So, I think I could use a wiki. Have any thoughts, Dave, on wikis and wiki farms? I see Google just released JotSpot as Google Sites but it isn’t getting rave reviews. I need a simple, free, private wiki. Any suggestions?

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  5. Paul Gillin unveils the Secrets of Social Media Marketing « Hard Knox Life: A Brand Manager Blog by Dave Knox, on October 13th, 2008 at 7:17 am Said:

    [...] Paul Gillin’s marketing book up in draft [...]

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  7. Paul Gillin unveils the Secrets of Social Media Marketing | Hard Knox Life, on January 24th, 2009 at 1:02 pm Said:

    [...] Paul Gillin’s marketing book up in draft [...]

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