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Paul Gillin’s marketing book up in draft

Paul Gillin has posted draft chapters of his new book, Secrets of Social Marketing, for our enjoyment and, more important, our commentary. I haven’t taken a look at them yet, but I like to see people practicing what they preach, and Paul’s The New Influencers was good.

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4 Responses to “Paul Gillin’s marketing book up in draft”

  1. At your suggestions, I edited the first two chapters (just little typos, etc) of Paul’s forthcoming book on his Wetpaint wiki and plan to read the rest of his draft. But it got me thinking about wikis. I’m starting a statewide women’s lobby and have people all over the state weighing in on proposed bylaws, etc. So, I think I could use a wiki. Have any thoughts, Dave, on wikis and wiki farms? I see Google just released JotSpot as Google Sites but it isn’t getting rave reviews. I need a simple, free, private wiki. Any suggestions?

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