Joho the BlogBuy It Like You Mean It - Joho the Blog

Buy It Like You Mean It is having a luanch party on Tues., June 3. BILYMI lets people review products and companies, and then publishes a score based on which of the factors matter to you as an individual — how green, how well they treat their employees, etc. According to the press release:

Starting with the chocolate industry, students and volunteers are already reviewing harvesting, mining, manufacturing, packaging, and shipping practices. Shoppers will soon be able to access a single digit product score that summarizes all the information available about a product. This score will be based on a shopper’s unique “portfolio of interests” and will be accessible through: phones, text messages, supermarket shelf labels, and web browsers. Buy It Like You Mean It plans to have over 200 reviews and 1000 ratings by August.

I like the ability to decide for yourself which of the factors matters to you. Very miscellaneous!

The launch party is at 7pm, June 3, at the Taza Chocolate Factory at 561 Windsor Street in Somerville, MA.

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2 Responses to “Buy It Like You Mean It”

  1. Thanks for the shout! That’s the first time I was proud to be grouped in the miscellaneous category! Here’s our blogged invitation:

  2. Really liked your video on YouTube –

Web Joho only

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