Joho the Blog » We friend people who are like us; we don’t become like the people we friend
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We friend people who are like us; we don’t become like the people we friend

Ok, so the title of this post grossly overstates the findings of Kevin Lewis, Marco Gonzalez, and Jason Kaufman who analyzed how tastes spread among friends on Facebook, at the one college they were able to study. Still, it’s interesting data, and I enjoyed interviewing Kevin Lewis about it for this Berkman podcast.

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