Joho the BlogJanuary 2014 - Joho the Blog

January 29, 2014

San Francisco and London

Here are two old films of city streets. (Thank you, Andrew Weinberger! And, yes, he is my brother.)

San Francisco, 1906:

London, 1927, in color, thanks to Claude Friese-Greene :

(Wikipedia explains that Friese-Greene exposed each alternate frame through two different color lenses.)

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January 27, 2014

A gift from God

I know I’m late to the love fest, but I’ve been under the flu. I read Pope Francis’ Message for World Communication Day when it was issued on Jan. 24, and I only get happier upon re-reading it.

NOTE please that I am outside of my comfort zone in this posting, for two reasons. First, I am not a Christian and I know I may be misreading the Pope’s words. Second, I am going to evaluate and expound on what a Pope says. Chutzpah* has a new poster boy! So, please think of this only as me trying to make personal sense of a message that I find profoundly hopeful. *[The joke this links to is not really about chutzpah, but it’s a pretty good joke.]

The first thing to note are the ways the message refuses to go wrong. The Catholic Church put the “higher” in “hierarchy,” so it’d be understandable if it viewed the Internet as a threat to its power. Or as a source of sinful temptation. Because it’s both of those things. The Pope might even have seen the Internet quite positively as a powerful communication medium for getting out the Church’s message.

But he doesn’t. He sees the Internet as “Communication at the Service of an Authentic Culture of Encounter,” as the post’s subtitle puts it. This is because he views the Internet not within the space of communication, but within the despair of a fragmented world. Not only are there vast inequalities, but these inequalities are literally before our eyes:

Often we need only walk the streets of a city to see the contrast between people living on the street and the brilliant lights of the store windows. We have become so accustomed to these things that they no longer unsettle us.

Traditional media can show us that other world, but we need something more. We need to be unsettled. “The internet, in particular, offers immense possibilities for encounter and solidarity,” Pope Francis says, and then adds a remarkable characterization:

This is something truly good, a gift from God.

Not: The Internet is a source of temptations to be resisted. Not: The Internet is just the latest over-hyped communication technology, and remember when we thought telegraphs would bring world peace? Not: The Internet is merely a technology and thus just another place for human nature to reassert itself. Not: The Internet is just a way for the same old powers to extend their reach. Not: The Internet is an opportunity to do good, but be wary because we can also do evil with it. It may be many of those. But first: The Internet — its possibilities for encounter and solidarity — is truly good. The Internet is a gift from God.

This is not the language I would use. I’m an agno-atheistical Jew who lives in solidarity with an Orthodox community. (Long story.) But I think – you can never tell with these cross-tradition interpretations – that the Pope’s words express the deep joy the Internet brings me. “This is not to say that certain problems do not exist,” the Pope says in the next paragraph, listing the dangers with a fine concision. But still: The Internet is truly good. Why?

For the Pope, the Internet is an opportunity to understand one another by hearing one another directly. This understanding of others, he says, will lead us to understand ourselves in the context of a world of differences:

If we are genuinely attentive in listening to others, we will learn to look at the world with different eyes and come to appreciate the richness of human experience as manifested in different cultures and traditions.

This will change our self-understanding as well, without requiring us to abandon our defining values:

We will also learn to appreciate more fully the important values inspired by Christianity, such as the vision of the human person, the nature of marriage and the family, the proper distinction between the religious and political spheres, the principles of solidarity and subsidiarity, and many others.

(This seems to me to be a coded sentence, with meanings not readily apparent to those outside the fold. Sorry if I’m misunderstanding its role in the overall posting.)

The Pope does not shy away from the difficult question this idea raises, and pardon me for having switched the order of the following two sentences:

What does it mean for us, as disciples of the Lord, to encounter others in the light of the Gospel? How…can communication be at the service of an authentic culture of encounter?

That is (I think), how can a Catholic engage with others who deny beliefs that the Catholic holds with all the power of faith? (And this is obviously not a question only for Catholics.) The Pope gives a beautiful answer: we should “see communication in terms of ‘neighbourliness’.”

“Communication” as the transferring of meaning is a relatively new term. The Pope’s answer asks us to bring it back from its abstract understanding. Certainly the Pope’s sense takes “communication” out of the realm of marketing that sees it as the infliction of a message on a market. It also enriches it beyond the information science version of communication as the moving of an encoded message through a medium. (Info science of course understands that its view is not the complete story.) It instead looks at communication as something that humans do within a social world:

Those who communicate, in effect, become neighbours. The Good Samaritan not only draws nearer to the man he finds half dead on the side of the road; he takes responsibility for him. Jesus shifts our understanding: it is not just about seeing the other as someone like myself, but of the ability to make myself like the other. Communication is really about realizing that we are all human beings, children of God.

From my point of view [more here, here, and here], the problem with our idea of communication is that it assumes it’s the overcoming of apartness. We imagine individuals with different views of themselves and their world who manage to pierce their solitude by spewing out some sounds and scribbles. Communication! But, those sounds and scribbles only work because they occur within a world that is already shared, and we only bother because the world we share and those we share it with matter to us. Communication implies not isolation and difference but the most profound togetherness and sameness imaginable. Or, as I wouldn’t put it, we are all children of G-d.

Then Pope Francis gets to his deeper critique, which I find fascinating: “Whenever communication is primarily aimed at promoting consumption or manipulating others, we are dealing with a form of violent aggression…” And “Nowadays there is a danger that certain media so condition our responses that we fail to see our real neighbour.” The primary threat to the Internet, then, is to treat it as if it were a traditional medium that privileges the powerful and serves their interests. Holy FSM!

Pope Francis then goes on to draw the deeper conclusion he has led us to: the threat isn’t fundamentally that the old media will use the Net for their old purposes. The actual threat is considering the Internet to be a communications medium at all. “It is not enough to be passersby on the digital highways, simply ‘connected’; connections need to grow into true encounters.”

The impartiality of media is merely an appearance; only those who go out of themselves in their communication can become a true point of reference for others.

The most basic image we have of how communication works is wrong: messages do not simply move through media. Rather, in the Pope’s terms, they are acts of engagement. This is clear in face-to-face communication among neighbors, and it seems clear to me on the Net: A tweet that no one retweets goes silent because its recipients have chosen not to act as its medium. A page that no one links to is only marginally on the Web because its recipients have chosen not to create a new link (a channel or medium) that incorporates that page more deeply into the network. The recipient-medium distinction fails on the Net, and the message-medium distinction fails on the Web.

Now, this does not mean that Internet communication is all about people always encountering one another as neighbors. Not hardly. So the Pope’s post then considers how Christians can engage with others on the Net without simply broadcasting their beliefs. Here his Catholic particularity starts to shape his vision in a way that differentiates it from my own. He sees the Internet as “a street teeming with people who are often hurting, men and women looking for salvation or hope,” whereas I would probably have begun with something about joy. (I’m pointing out a difference, not criticizing!)

Given the tension between his belief that faith has a way to alleviate the pain he perceives and his desire for truly mutual engagement, he talks about “Christian witness.” I don’t grasp the nuances of this concept (“We are called to show that the Church is the home of all” – er, no thank you), but I do appreciate the Pope’s explicit contrasting Christian witness with “bombarding people with religious messages.” Rather, he says (quoting his predecessor), it’s about

… our willingness to be available to others “by patiently and respectfully engaging their questions and their doubts as they advance in their search for the truth and the meaning of human existence.”

Since that seems to imply (I think) a dialogue in which one side assumes superiority and refuses the possibility of changing, the new Pope explains that

To dialogue means to believe that the “other” has something worthwhile to say, and to entertain his or her point of view and perspective. Engaging in dialogue does not mean renouncing our own ideas and traditions, but the claim that they alone are valid or absolute.

The Pope is dancing here. He’s dancing, I believe, because he is adopting the language of communication. If the role of the Catholic is to engage in dialogue, then we are plunged into the problems of the world’s plural beliefs. We western liberals like to think that in an authentic dialogue, both sides are open to change, but the Pope does not want to suggest that Catholics put their faith up for grabs. So, the best he can do is say that the “other’s” viewpoint be “entertained” and treated as worthwhile…although apparently not worthwhile enough to be adopted by the faithful Catholic.

There are two points important for me to make right now. First, I’m not carping about the actual content. This sort of pluralism (or whatever label you want to apply) takes the pressure off a world that simply cannot survive absolutism. So, thank you, Pope Francis! Second, I personally think it’s bunk to insist that for a dialogue to be “authentic” both sides have to be open to change. Such an insistence comes from a misunderstanding about how understanding works. So while I personally would prefer that everyone carry a mental reservation that appends “…although I might be wrong” to every statement,* I don’t have a problem with the Pope’s formulation of what an authentic Christian dialogue looks like. *[I simply don’t know the Catholic Church’s position on faith and doubt.]

I find this all gets much simpler – you get a nice walk instead of a dance – if you stick with the program announced in the Pope’s post’s subtitle: dethroning communication and putting it into the service of neighborliness. I believe the Pope’s vision of the Net as a place where neighbors can help one another lovingly and mercifully gives us a better way to frame the Net and the opportunity it presents. I assume his talk of “Christian witness” and becoming “a true point of reference for others” also gets around the “dialoguing” difficulty.

In fact, the whole problem recedes if you drop all language of communication from the Pope’s message. For example, when the Pope says the faithful should “dialogue with people today … to help them encounter Christ,” the hairs on my Jewish pate go up; if there’s one thing I don’t want to do, it’s to dialogue with a Christian who wants to help me encounter Christ. Framing the Net as being about communication (or information, for that matter) leads us back into the incompatible ideas of truth we encounter. But if we frame the Internet as being about people being human to one another, people being neighbors, the differences in belief are less essential and more tolerable. Neighbors manifest love and mercy. Neighbors find value in theirs differences. Neighbors first, communicators on occasion and preferably with some beer or a nice bottle of wine.

Neighbors first. I take that as the Pope’s message, and I think it captures the gift the Internet gives us. It is also makes clear the challenge. The Net of course poses challenges to our souls or consciences, to our norms and our expectations, to our willingness to accept others into our hearts, but also a challenge to our understanding: Stop thinking about the Net as being about communication. Start thinking about it as a place where we can choose to be more human to one another.

That I can say Amen to.


I apologize for I am forcing the Pope’s comments into my own frame of understanding. I am happy to have that frame challenged. I ask only that you take me as, well, your neighbor.


In a note from the opposite end of the spectrum, Eszter Hargittai has posted an op-ed. You probably known Eszter as one of the most respected researchers into the skills required to succeed with the Internet – no, not everyone can just waltz onto the Net and benefit equally from it – and she is not someone who finds antisemitism everywhere she looks. What’s going on in Hungary is scary. Read her op-ed.


January 23, 2014

The Flu

I am just emerging from what I will call “the flu,” even though I have no idea what it was, but to call it “a cold” would be to disrespect it. Flu, suh!

I am, of course, a delicate flower (i.e., a man) so I lay on my back and moaned for several days. Today I am upright and moaning, so that’s progress. (BTW, yes, I did get a flu shot this fall. Thanks for nothing, Evolution via Natural Selection!)

Just to catch you up, not that you need to know, but I started coming down with The Flu on our plane ride home from London through which my wife and I walked for several days. Saturday night we had a Bloggers’ Dinner, which was tremendous fun, although physical space being what it was, the socializing was unevenly distributed. But it was great to see people I know through blogging and hadn’t seen for years, and to meet some new people I hadn’t seen in all my years.

The purpose for our trip was to participate in a meeting at the Cambridge University CRASSH (Centre for Research in the Arts, Social Sciences, and Humanities) about a new program they’re developing in digital humanities. I got to spend a day with an awesome set of people. More later.

From there we went to London for the weekend. London was great fun and I would tell you about it, but I feel an approach of the vapors and now must sleep for 3.5 hours.

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January 18, 2014

Replacing YouTube ads from outside the filter bubble

Like most people (I assume), when a YouTube I want to watch begins with a 30-second, I switch to another tab until it’s safe to come back.

So, could I please have a plug-in that will instead show me an ad-free video that I wouldn’t have come upon otherwise? Preferably something that will stretch my imagination, cast doubt on my assumptions, and enlarge my sympathy? Or at least a cat doing something awwwwwwwesome.

(Hat tip to MakeMarketingHistory.)


January 16, 2014

Some sources on Snowden and the NSA

Axel Arnbak has aggregated some papers about Snowden and the NSA revelations that you might find useful. It nicely does not include only US sources and interests.

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A friend is looking into the best way for a city to publish its codes and ordinances to make them searchable and reusable. What are the best schemas or ontologies to use?

I work in a law school library so you might think I’d know. Nope. So I asked a well-informed mailing list. Here’s what they have suggested, more or less in their own words:

Any other suggestions?

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January 14, 2014

Net Neutrality is gone. But Net Neutrality could come back for real this time

The experts I follow on the topic of Net Neutrality were pretty convinced that the FCC’s tepid NN policy would be struck down for just the reasons that it was. I have a few reactions:

1. Ack! The access providers (who have confused themselves with the Internet itself) are now free to block what they want and to charge sites what they want for “premium service.” But we can trust the unregulated market to do what’s best because capitalism. Yup. Unbridled greed never goes wrong.

2. Now the FCC has an opportunity to get it right. I’m about to run for a plane, so if I try to explain this without checking some sources ‘n’ sites, I’ll just get it wrong. But google yourself some “Net Neutrality” and “Title II” and you’ll find someone who can explain it better than I could even if I were given infinite leisure.

3. I have friends who are deep experts, who love the Open Internet, and who think Net Neutrality is a bad concept because it can’t be defined perfectly, and because the Net always discriminates among packets in various ways: routers decide which packets go into which queues, anda t the other end of the stack Content Delivery Networks let big companies pay to get their content closer to you, etc. Yeah yeah. So, take the list of depredations we customers will now be subject to, and imagine the policy that prevents them. That’s Net Neutrality at the policy level.If you prefer to call it an Anti-Plundering Policy, I won’t argue with you.

[Some random sources quickly scooped up:

Gotta go. Long live the open Internet…but only if we make it so.

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January 12, 2014

A bloggy dinner in London. Join us?

To commemorate the old days of blogging, and because we still like one another, we’re going to have a bloggers’ dinner in London this Saturday (Jan. 18) at 7pm. We think we have room for another 8 or 9 people. (This will be a pay-for-what-you-consume affair.) So, if you’re interested, enter your details in the spreadsheet. First come, first served.

This came about because of some quick emails between Suw Charman-Anderson and me. Her husband Kevin Anderson will be there, as will my wife. And it looks like Euan Semple will also come, and possibly AKMA (plus maybe Margaret) as well.

See you in London?


McGeveran’s Law of Friction

William McGeveran [twitter:BillMcGev] has written an article for University of Minnesota Law School that suggests how to make “frictionless sharing” well-behaved. He defines frictionless sharing as “disclosing “individuals’ activities automatically, rather than waiting for them to authorize a particular disclosure.” For example:

…mainstream news websites, including the Washington Post, offer “social reading” applications (“apps”) in Facebook. After a one- time authorization, these apps send routine messages through Facebook to users’ friends identifying articles the users view.

Bill’s article considers the pros and cons:

Social media confers considerable advantages on individuals, their friends, and, of course, intermediaries like Spotify and Facebook. But many implementations of frictionless architecture have gone too far, potentially invading privacy and drowning useful information in a tide of meaningless spam.

Bill is not trying to build walls. “The key to online disclosures … turns out to be the correct amount of friction, not its elimination.” To assess what constitutes “the correct amount” he offers an heuristic, which I am happy to call McGeveran’s Law of Friction: “It should not be easier to ‘share’ an action online than to do it.” (Bill does not suggest naming the law after him! He is a modest fellow.)

One of the problems with the unintentional sharing of information are “misclosures,” a term he attributes to Kelly Caine.

Frictionless sharing makes misclosures more likely because it removes practical obscurity on which people have implicitly relied when assessing the likely audience that would find out about their activities. In other words, frictionless sharing can wrench individuals’ actions from one context to another, undermining their privacy expectations in the process.

Not only does this reveal, say, that you’ve been watching Yoga for Health: Depression and Gastrointestinal Problems (to use an example from Sen. Franken that Bill cites), it reveals that fact to your most intimate friends and family. (In my case, the relevant example would be The Amazing Race, by far the worst TV I watch, but I only do it when I’m looking for background noise while doing something else. I swear!) Worse, says Bill, “preference falsification” — our desire to have our known preferences support our social image — can alter our tastes, leading to more conformity and less diversity in our media diets.

Bill points to other problems with making social sharing frictionless, including reducing the quality of information that scrolls past us, turning what could be a useful set of recommendations from friends into little more than spam: “…friends who choose to look at an article because I glanced at it for 15 seconds probably do not discover hidden gems as a result.”

Bill’s aim is to protect the value of intentionally shared information; he is not a hoarder. McGeveran’s Law thus tries to add in enough friction that sharing is intentional, but not so much that it gets in the way of that intention. For example, he asks us to imagine Netflix presenting the user with two buttons: “Play” and “Play and Share.” Sharing thus would require exactly as much work as playing, thus satisfying McGeveran’s Law. But having only a “Play” button that then automatically shares the fact that you just watched Dumb and Dumberer distinctly fails the Law because it does not “secure genuine consent.” As Bill points out, his Law of Friction is tied to the technology in use, and thus is flexible enough to be useful even as the technology and its user interfaces change.

I like it.

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January 8, 2014

What blogging was

At a recent Fellows Hour at the Berkman Center the topic was something like “Whatever happened to blogging?,” with the aim of thinking about how Berkman can take better advantage of blogging as a platform for public discussion. (Fellow Hours are private. No, this is not ironic.) They asked me to begin with some reflections on what blogging once was, because I am old. Rather than repeating what I said, here are some thoughts heavily influenced by the discussion.

And an important preface: What follows is much more of a memoir than a history. I understand that I’m reporting on how blogging looked to someone in a highly privileged position. For example, the blogosphere (remember when that was word?) as I knew it didn’t count LiveJournal as a blogging service, I think because it wasn’t “writerly” enough, and because of demographic differences that themselves reflect several other biases.


I apparently began blogging in 1999, which makes me early to the form. But, I didn’t take to it, and it was only on Nov. 15, 2001 that I began in earnest (blogging every day for twelve years counts as earnest, right?), which puts me on the late edge of the first wave, I believe. Blogging at that point was generating some interest among the technorati, but was still far from mainstream notice. Or, to give another measure, for the first year or so, I was a top 100 blogger. (The key to success: If you can’t compete on quality, redefine your market down.)

Blogging mattered to us more deeply than you might today imagine. I’d point to three overall reasons, although I find it not just hard but even painful to try to analyze that period.

1. Presence. I remember strolling through the vendor exhibits at an Internet conference in the mid 1990s. It seemed to be a solid wall of companies large and small each with the same pitch: “Step into our booth and we’ll show you how to make a home page in just 3 minutes.” Everyone was going to have a home page. I wish that had worked out. But even those of us who did have one generally found them a pain in the neck to update; FTPing was even less fun then than it is now.

When blogs came along, they became the way we could have a Web presence that enabled us to react, respond, and provoke. A home page was a painting, a statue. My blog was me. My blog was the Web equivalent of my body. Being-on-the-Web was turning out to be even more important and more fun than we’d thought it would be.

2. Community. Some of us had been arguing from the beginning of the Web that the Web was more a social space than a publishing, informational or commercial space — “more” in the sense of what was driving adoption and what was making the Web the dominant shaping force of our culture. At the turn of the millennium there was no MySpace (2003) and no Facebook (2004). But there was a blogging. If blogging enabled us to create a Web presence for ourselves, blogging was also self-consciously about connecting those presences into a community. (Note that such generalizations betray that I am speaking blindly from personal experience.)

That’s why blogrolls were important. Your blogroll was a list of links to the bloggers you read and engaged with. It was a way of sending people away from your site into the care of someone else who would offer up her own blogroll. Blogrolls were an early social network.

At least among my set of bloggers, we tried to engage with one another and to do so in ways that would build community. We’d “retweet” and comment on other people’s posts, trying to add value to the discussion. Of course not everyone played by those rules, but some of us had hope.

And it worked. I made friendships through blogging that maintain to this day, sometimes without ever having been in the same physical space.

(It says something about the strength of our community that it was only in 2005 that I wrote a post titled No, I’m not keeping up with your blog. Until that point, keeping up was sort of possible.)

3. Disruption. We were aware that the practice of blogging upset many assumptions about who gets to speak, how we speak, and who is an authority. Although blogging is now taken for granted at best and can seem quaint at worst, we thought we were participating in a revolution. And we were somewhat right. The invisibility of the effects of blogging — what we take for granted — is a sign of the revolution’s success. The changes are real but not as widespread or deep as we’d hoped.

Of course, blogging was just one of mechanisms for delivering the promise of the Net that had us so excited in the first place. The revolution is incomplete. It is yet deeper than we usually acknowledge.

To recapture some of the fervor, it might be helpful to consider what blogging was understood in contrast to. Here are some of the distinctions discussed at the time.

Experts vs. Bloggers. Experts earned the right to be heard. Bloggers signed up for a free account somewhere. Bloggers therefore add more noise than signal to the discussion. (Except: Much expertise has migrated to blogs, blogs have uncovered many experts, and the networking of bloggy knowledge makes a real difference.)

Professionals vs. Amateurs. Amateurs could not produce material as good as professionals because professionals have gone through some controlled process to gain that status. See “Experts vs. Bloggers.”

Newsletters vs. Posts. Newsletters and ‘zines (remember when that was a word?) lowered the barrier to individuals posting their ideas in a way that built a form of Web presence. Blogs intersected uncomfortably with many online newsletters (including mine). Because it was assumed that a successful blog needed new posts every day or so, content for blogs tended to be shorter and more tentative than content in newsletters.

Paid vs. Free. Many professionals simply couldn’t understand how or why bloggers would work for free. It was a brand new ecosystem. (I remember during an interview on the local Boston PBS channel having to insist repeatedly that, no, I really really wasn’t making any money blogging.)

Good vs. Fast. If you’re writing a couple of posts a day, you don’t have time to do a lot of revising. On the other hand, this made blogging more conversational and more human (where “human” = fallible, imperfect, in need of a spelpchecker).

One-way vs. Engaged. Writers rarely got to see the reaction of their readers, and even more rarely were able to engage with readers. But blogs were designed to mix it up with readers and other bloggers: permalinks were invented for this very purpose, as were comment sections, RSS feeds, etc.

Owned vs. Shared. I don’t mean this to refer to copyright, although that often was an important distinction between old media and blogs. Rather, in seeing how your words got taken up by other bloggers, you got to see just how little ownership writers have ever had over their ideas. If seeing your work get appropriated by your readers made you uncomfortable, you either didn’t blog or you stopped up your ears and covered your eyes so you could simulate the experience of a mainstream columnist.

Reputation vs. Presence. Old-style writing could make your reputation. Blogging gave you an actual presence. It was you on the Web.

Writing vs. Conversation. Some bloggers posted without engaging, but the prototypical blogger treated a post as one statement in a continuing conversation. That often made the tone more conversational and lowered the demand that one present the final word on some topic.

Journalists vs. Bloggers. This was a big topic of discussion. Journalists worried that they were going to be replaced by incompetent amateurs. I was at an early full-day discussion at the Berkman Center between Big Time Journalists and Big Time Bloggers at which one of the bloggers was convinced that foreign correspondents would be replaced by bloggers crowd-sourcing the news (except this was before Jeff Howe [twitter: crowdsourcing] had coined the term “crowd-sourcing”). It was very unclear what the relationship between journalism and blogging would be. At this meeting, the journalists felt threatened and the bloggers suffered a bad case of Premature Triumphalism.

Objectivity vs.Transparency Journalists were also quite concerned about the fact that bloggers wrote in their own voice and made their personal points of view known. Many journalists — probably most of them — still believe that letting readers know about their own political stances, etc., would damage their credibility. I still disagree.

I was among the 30 bloggers given press credentials at the 20042005 Democratic National Convention — which was seen as a milestone in the course of blogging’s short history — and attended the press conference for bloggers put on by the DNC. Among the people they brought forward (including not-yet-Senator Obama) was Walter Mears, a veteran and Pulitzer-winning journalist, who had just started a political blog for the Associated Press. I asked who he was going to vote for, but he demurred because then how could we trust his writing? I replied something like, “Then how will we trust your blog?” Transparency is the new objectivity, or so I’ve been told.

It is still the case that for the prototypical blog, it’d be weird not to know where the blogger stands on the issues she’s writing about. On the other hand, in this era of paid content, I personally think it’s especially incumbent on bloggers to be highly explicit not only about where they are starting from, but who (if anyone) is paying the bills. (Here’s my disclosure statement.)


For me, it was Clay Shirky’s Power Law post that rang the tocsin. His analysis showed that the blogosphere wasn’t a smooth ball where everyone had an equal voice. Rather, it was dominated by a handful of sites that pulled enormous numbers, followed by a loooooooooong tail of sites with a few followers. The old pernicious topology had reasserted itself. We should have known that it would, and it took a while for the miserable fact to sink in.

Yet there was hope in that long tail. As Chris Anderson pointed out in a book and article, the area under the long tail is bigger than the area under the short head. For vendors, that means there’s lots of money in the long tail. For bloggers that means there are lots of readers and conversationalists under the long tail. More important, the long tail of blogs was never homogenous; the small clusters that formed around particular interests can have tremendous value that the short head can never deliver.

So, were we fools living in a dream world during the early days of blogging? I’d be happy to say yes and be done with it. But it’s not that simple. The expectations around engagement, transparency, and immediacy for mainstream writing have changed in part because of blogs. We have changed where we turn for analysis, if not for news. We expect the Web to be easy to post to. We expect conversation. We are more comfortable with informal, personal writing. We get more pissed off when people write in corporate or safely political voices. We want everyone to be human and to be willing to talk with us in public.

So, from my point of view, it’s not simply that the blogosphere got so big that it burst. First, the overall media landscape does look more like the old landscape than the early blogosphere did, but at the more local level – where local refers to interests – the shape and values of the old blogosphere are often maintained. Second, the characteristics and values of the blogosphere have spread beyond bloggers, shaping our expectations of the online world and even some of the offline world.

Blogs live.


[The next day:] Suw Charman-Anderson’s comment (below) expresses beautifully much of what this post struggles to say. And it’s wonderful to hear from my bloggy friends.


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