Cluetrain touted the rise of customer voices. We see through the marketing bullshit and we tell one another about it.
Fine, but there was always the problem that if you’re a consumer products company, you only need 1% of customers to make it look like your products are godawful because a corner was dented. “You totalz Suck PRocter/Gambel!!”
So, here’s a post by an alarmed passenger on a United flight. OMG the window is half out!
But because it’s Reddit, the customer’s concern is answered by someone who knows how planes are constructed. No, the popped-out window isn’t a danger to the integrity of the plane. Customer conversations can help customers get things right.
(By the way, United, you might want to fix that window. It’s upsetting the passengers.)