Joho the Blog[shorenstein][liveblog] Juliette Kayyem on communicating about security - Joho the Blog

[shorenstein][liveblog] Juliette Kayyem on communicating about security

Juliette Kayyem, a former Boston Globe columnist, a commentator, Homeland Security advisor to Gov. Deval Patrick, and a former candidate for governor of Massachusetts, is giving a Shorenstein Center talk about how to talk with the public about security issues.

NOTE: Live-blogging. Getting things wrong. Missing points. Omitting key information. Introducing artificial choppiness. Over-emphasizing small matters. Paraphrasing badly. Not running a spellpchecker. Mangling other people’s ideas and words. You are warned, people.

Juliette oversaw the local Homeland Security response to the Marathon Bombing and had participated in the security planning. After the bombing, she became a CNN commentator on terrorism. She stresses her personal connection to the event: “It’s my home.” After she left the Obama administration, the Boston Globe asked her to be a columnist. She did not see herself as a professional writer. In her twice-weekly columns she tried to show how global events affect Boston locally. She took on topics she didn’t feel comfortable with, which she attributes to “woman insecurity.” [Do I need to mention that she is insanely qualified?]

In her column and on CNN her rules are: 1. Bring it home. 2. Don’t create strawmen. 3. Tell it to them as if you’re sitting with them at the kitchen table. She learned that last lesson from her security experience. Journalists and security experts have a common goal of engaging the public in ownership of something that matters to them and their children. “The security apparatus is to blame” for the failure to engage the public. “Stuff happens.” There’s no such thing as perfect security.

The security apparatus created with the media “a total lose-lose situation.” Two lessons about communications:

1. She got an email from her cousin on the 10th anniversary of 9/11. “Juliette, I am a little nervous now. Can you help?” Her daughter was heading to NYC, and had heard rumors about a planned attack. “Would you send your kids?” She wanted Juliette to just talk to her without jargon or defensiveness.

2. Juliette was director of the BP Oil Spill team, overseeing 70 people. There were two narratives, she says. First, the narrative we all heard. Second, we saved an ocean. That second narrative was not a foregone conclusion: “Much of our slowness at the start was due to our fear that the well would explode.” [Yikes!] The administration failed to “bring it home,” i.e., make it understandable and relatable.

“Never again!” about disasters is not possible. It’s delusional. E.g., we focused on never again letting 19 terrorists on planes, but we were hit by Katrina. Also, we tended to spend money on things — e.g., tanks — far more readily than on training, support, etc. Worse, the govt said “Never again!” but failed to involved the public. Worse still, it makes a narrative that says “Only 20 people died instead of 200” very difficult to sell.

Here’s some of what she’s learned:

First, There are black swans — freakish events that cannot be predicted or stopped. But we should be able to learn lessons.

Second, you have to define success. During the BP Spill, the President should have said early on that oil will hit the shore so when some did, it didn’t look like failure. We should not define success or failure as binary.

Third, we need resilient, layered defenses and redundancy. We as a nation thankfully are getting away from “Never again!” to “Stuff happens.” The question is how these layered defenses are being built. And not just for terrorism but for pandemics, climate change…

Fourth, public engagement is an operational requirement. E.g., Occupy Sandy did great work, but it was reported in a binary way as a failure of FEMA.

Fifth, we need to tell these stories as you would tell your best friend at the kitchen table. There’s no such thing as no risk. Stuff happens. There are things we can do prepare ourselves at home.

Q & A

Q: [alex jones] Are you speaking for yourself or are you reporting on the lessons learned by the security establishment?

A: The apparatus is headed in this direction. The response agencies are better than the intelligence apparatus in this regard. It matters to have a separate director of resiliency. We can’t stop everything. Politically it’s incredibly hard. Obama has tried talking about resiliency. It goes better with governors and mayors. We’re starting to see political leadership saying that there’s a limit to what they can do for us. The public needs not to be asses, e.g., surfing during Sandy, so the public safety apparatus can be used to help people who really need it. The agencies need to acknowledge their own limits and errors. “Are you safe? Now, of course not? What world do you live in? We can make you a little safer, but …”

Q: [alex] If there’s a series of bombings at malls, what will happen?

A: We can’t prevent everything. We’re in a world of whack-a-mole. Part of the grip you saw during the manhunt in Boston was laid out in a series of prior decisions? Why did people in Boston feel “We got this”? That’s because of decisions that were made, planned out. The police immediately moved people off the street and began the process of family unification, which is really important. Also, the public health apparatus kicked in. Six hundred emergency patients and not one of them died. [I.e., if you made it to emergency care, you didn’t die.] You have to prepare for the disasters that will happen.

Q: [alex] At the Marathon the emergency apparatus was there already. But longer term, what would a mall bombing do to the economy?

A: It comes down to how political leadership communicates. And it’s important to prepare people so they’re not surprised.

Q: Where do you see some of the vulnerabilities? Are there plans underway?

A: The Boston Globe today has a story that the failure of the T during the snowstorms was not inevitable. We have an infinite number of vulnerabilities because we have infinite soft targets. We have them because we chose to make them soft, which is a totally reasonable choice. E.g., no security gates in the MBTA. Terrorism is a threat, but in my lifetime climate change will change the way we live in ways we’re not addressing. It’s about zoning, planning, getting people to live in particular ways. I’ve advocated changing how we compensate those who are harmed by disasters. They used to be rare and random. Not any more. We keep bailing out people who build on shorelines and are flooded out. We shouldn’t pay for the same behavior but should pay for altered behavior, e.g., building a sea wall.

Q: ?

A: Security apparatuses are inherently conservative. We can’t have systems that have single points of failure. Also, there’s something to closure to families that have suffered in disasters. Also, why can’t black boxes beam their info to someone on the ground.

Q: [nick sinai] People in OSTP in the White House worked on disaster relief, etc. From your point of view, what was working and what wasn’t?

A: It’s important to engage people, not for feel-good reasons but to help relieve the burden on the official apparatus. FEMA has only 3,700 employees. It’s a coordination agency. The shared economy is very exciting. E.g., AirBnB is helpful about housing in an emergency. Could Uber move first responders to centers? Also, using social media to communicate info. FEMA is doing a good job with this.

Q: [alex] was helpful during the BP crisis.

Q: Does Boston have the capacity to hold the Olympics? There’s no security in the transportation system.

A: I’m the senior security advisor to the Boston Olympics committee. Security in a complex system is about risk reduction but also being welcome. You can’t have an unwelcoming Olympics. The Olympics are one of the last forums on the globe in which people come together and don’t fight. Four major pieces of security for Boston: 1. Intelligence. Feds will run that. 2. Response. If something bad happens, can we minimize the harm? 3. Cyber attacks. London suffered 27K cyber attacks during the 2 wks of the Olympics. 4. It sucks to come into this country if you’re not an American. Can we have a safe and secure immigration system? And we’ll increase the security for the transportation system without creating a police state. BTW, it’s looking good for Boston getting the nod, although a growing majority of Bostonians are against it. If the populace favors it, it’s ours to lose. (She favors a referendum.)

Q: How successful were those 27,000 cyber attacks in London? And what about our infrastructure?

A: Cyber defenses for the Olympics were strong. Our infrastructure is at risk. We’re going to have to make a major commitment to, e.g., putting our wires underground. But we seem unwilling to make the investment.

Q: How about the Massachusetts infrastructure?

A: It’s not in great shape. We have to prioritize. Everyone has an equal voice but not all bridges are equal.

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