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June 09, 2003

[WBS] Managing a Business Blog

Panelists: Jason Butler of the online employment capability of BostonWorks.com. Adina Levin (my old friend) of Socialtext [Disclosure: me and everyone else is on their board of advisors.] Biz Stone, author of Blogging. Jimmy Guterman is moderating.

The panel discusses practical tips for corporate blogging. What tools? What policies? How to make the case to management? Unfortunately, I have been working on my keynote for this afternoon and haven't been paying enough attention to the panel.

Here's the ending point: Adina discusses how software for corporate-wide blogging has to be different from that of personal blogging. She adds that internal Technorati's will arise to capture and measure the interlinking of weblogs. Good point. And anything that makes money for David Sifry I'm totally in favor of.

Posted by D. Weinberger at June 9, 2003 01:12 PM


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Comments

Oh oh - this is just like the whole "expert profiling" thing we were trying to work on at PC DOCS/Fuclrum - trying to build internal whuffie ranking based not just on what one writes and contributes to the knowledge corpus, but on who reads it, quotes it, prints it, forwards it...

Overlaps between this and the current panel conversation about content mgmt are interesting...

Posted by: Michael O'Connor Clarke | June 9, 2003 04:21 PM


Ironic that Jimmy Guterman has given up blogging. . . .

Posted by: AKMA | June 9, 2003 05:28 PM


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