Joho the Blog: The Globe on Blogs

June 16, 2003

The Globe on Blogs

The Boston Globe today runs an article by Hiawatha Bray in the Business Section on the Weblogs Business Strategy conference last week:

Consider: Every business needs to know what its employees know. Companies are crammed with experts on various topics whose knowledge goes to waste — because nobody knows what they know. Now give these workers an internal corporate blog, and encourage them to use it. Let them natter away on every topic that intrigues them. Harvest and index the results. You've mapped your workers' brains. With a few keystrokes, a manager can find out who's been blogging about skiing or bowling or restoring classic cars — just the thing when you're trying to sell something to an avid collector of '64 Mustangs. The company's hidden experts will cheerfully reveal themselves, and the firm's institutional memory gets an upgrade.

By the way, the link above will decay in a day or two. And, in any case, you won't get to see the big photo in the paper version of me and Doc.

Posted by D. Weinberger at June 16, 2003 08:26 AM

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Comments

"Harvest," index and map "your" workers' brains?

Uh, no. This is the crassest perversion of a theme from Gonzo Marketing I've heard yet. Matrix Rebloated. Damn! who knew the world's foremost expert on insect beastiality worked at Bollocks Corp? Whole new regions of employee resources to mine and exploit, all offered for free by cheerful employee bloggers! How many feudal assumptions about corporate ownership, mind, mapping, availability of intellect to indexical modes of control, yadda, yadda, does Mr. Bray manage to cram into one story?

Posted by: tom m | June 16, 2003 10:45 PM

nice!

Posted by: farm with dog | December 13, 2003 06:02 AM

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