Joho the Blog
An Entry from the Archives

Ed's written an excellent and thorough article on what's different about the Dean campaign, especially as seen through the lens of marketing. For example:

Using tools like weblogs, Meetup, and the "Get Local" application, which lets supporters create their own Dean events - such as house parties or service projects - without any central control, Dean has subverted the traditional branding ethic with great success.