Joho the Blog
An Entry from the Archives

My son and I went on a bonding trip to the supermarket a few minutes before the SuperBowl began — I think it's the only sports event we've ever watched, except for Olympic ice skating — and were amused to see that the salty snackfood shelves had been just about cleared out.

Of course, our glee was tempered by the fact that we were there to buy salty snackfoods.

Tom Hespos at Online Spin reports that each SuperBowl ad cost $2.3 million. Here's an extract:

TV ratings decline every year.

Media consumption habits continue to diversify, resulting in a fragmented landscape in which an increasing percentage of people are unlikely to ever be reached by incremental spending in TV.

Yet prices go up every year.

And TV continues to be the foundation of national advertising plans.