Joho the Blog
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March 24, 2004
The Jewish Journal points out that a search for "Jew" at Google puts a site for Jew haters at the number one position. It sure seems to me that's Google been gamed by anti-Semites. At least, I hope that's the explanation since the alternative is pretty grim. I admit that this is a tough - and interesting - case, but I'd like to see Google move the site down since Google's aim is to provide us with good information. And, sure, I'd say the same thing if the first hit for "Catholic," "Black," "Arab," or "Mel Gibson" were hate sites. But, the Jewish Journal article reports that David Krane, Google's director of communications, says: 'Google merely reflects what is on the Web and does its best to algorithmically rank pages. Unless [a Web page] violates a country or local law, we don’t make any tweaks,' he said." Google's motto is "Do no evil." That works fine so long as the issues are easy and the group discussing them is homogeneous. So, if hate groups game Google and people are led to a site designed to fuel hatred, does "preserving the sanctity of our algorithms" count as doing evil? Posted
by D. Weinberger at March 24, 2004 01:55 AM
TrackBackListed below are links to weblogs that reference Jewgle:
» "Jew Watch", Google, and Evil from Infothought Tracked on March 31, 2004 12:27 AM
» fighting antisemitism from mamamusings Tracked on April 5, 2004 10:35 AM
» Working on Google for Passover from I Speak of Dreams Tracked on April 5, 2004 07:35 PM
» Jew - More Search Bombing from DeCloah Blog Tracked on April 8, 2004 12:29 AM |
Comments
David,
I checked out the site. Pretty disgusting.
I seem to remember when we heard Sergey Brin speak at Supernova in Santa Clara a year and half ago, he talked about how Google does look at the results and tweaks them in some cases. If memory serves, the two specific examples he gave were suicide and heart attack, where Google looked at the top results generated algorithmically, then tweaked to make sure that a suicide prevention hotline came up on the top for suicide, and a page about what to do if you feel you are having a heart attack comes up for the second. A quick Google shows results consistent with my memory -- if you would like me to check my notes to find out exactly what he said, I can.
So it sounds like Google thinks some things are important enough to ignore the algorithms, and some aren't. I'd ask Google how do those decisions get made? And how does the fact that some of these rankings (e.g. miserable failure, Jew) are the results of gaming the algorithms influence whether they adjust the results or not.
Once Google admit to having changed anything, as they did, then they really have opened Pandora's box for themselves.
I'm glad to see someone trying to keep them honest.
Posted by: Tim | March 24, 2004 02:38 AM
Your entry started me looking for an article about Google fiddling with algorithms to favor advertisers -- was published maybe a year ago. I haven't found that one yet, but this one's pretty interesting: http://news.bbc.co.uk/1/hi/sci/tech/1868395.stm -- maybe the anti-semites are link bombing.
Posted by: Renice | March 24, 2004 08:50 AM
I see only 35 other sites that link to the site in question. Some are other hate sites, but some are along the line of "here is a list of nasty hate sites to be avoided". Unfortunately, posting such lists just increases those sites' rankings on Google. (As would this discussion, if a link to the site were included.)
Posted by: md | March 24, 2004 08:51 AM
There is a bit of a puzzle here. The site in question has a Page rank of 5, while the second site that I get (http://www.jewfaq.org/whoisjew.htm) has a rank of 6.
Posted by: md | March 24, 2004 08:57 AM
Found the article I was thinking of above: http://zdnet.com.com/2100-1106-962913.html. It's old too, but reminds us that there's more to rankings than 'objective' algorithms.
Posted by: Renice | March 24, 2004 09:01 AM
Isn't this an artifact of the same technique that rendered Dubya unelectable? If so, all that non-bigots need to do to counteract it is to get lots and lots of people to link "Jew" to something more appropriate.
Posted by: Seth Gordon | March 24, 2004 10:16 AM
If one wanted to "fight back" with one's own gaming of the system, which site would we all point to? There is no real obvious one. (Where would you link for Catholic for a Google #1 rating? To the Vatican? To your church?) So this points out a flaw in Google's algorithm. For very common items with a diversity of strong sites to point to, one negative site can stick out, if only for the "don't go there" reason. We now know to only list the names of those "bad" sites, and not use the "A" tag to link to them, I guess. Google is forcing us to break the linkness of the web. Be careful what you say in public and be careful who you link to. Sigh.
Posted by: Dan Bricklin | March 24, 2004 10:21 AM
Let's not let the American Nazi Party march in Skokie, either. Oops, I already triggered Godwin's Law (sort of), and I'm Jewish!
Posted by: Glenn Fleishman | March 24, 2004 10:36 AM
First, who searches for "jew"?
Second, "evil" would be manually demoting search results.
Third, PageRank alone does not dictate where a listing places in the result.
Posted by: pb | March 24, 2004 11:19 AM
I don't, on the surface of it, have an issue with Google and their "hands off" policy. If, that is, they're sticking to it. Some here have suggested that they are not, that there's some kind of editorial deicions being made in some cases. If that's true I would rather they stopped doing it rather than starting down the slippery slope of editorializing their search rankings. Sure, there are cases where the "public good" is served better by giving good heart attack information top rank. But there is also the good of giving people direct and unfiltered access to information. It seems to me that this last principle is the one I would rather my search engine adhere to. And it's more in the spirit of the web itself.
Posted by: scott | March 24, 2004 11:57 AM
Seems to be DOSed -- traceroutes to Jewwatch.com return with 'unknown host' messages, and the two nameservers, hosted by http://www.stormfront.org/ (itself a white supremacist site) are also offline.
Curiously, stormfront seems to offer DNS servers to other orgs (like jewwatch), while using third-party DNS, so stormfront has not been hit by the DoS attack.
This saddens me -- DoS attacks are a secular version of evil.
Posted by: Clay Shirky | March 24, 2004 12:26 PM
Scott, I don't think you are going to get away from editorializing if Google decides on a strict hands-off policy. Rather, you are simply providing a medium for others to editorialize on, by means of link bombing and the like.
A strict hands-off policy would be similar to the current press practice of scrupulously seeking out opposite points of view on every matter, and avoiding any suggestion that one might be of lesser value than the other (Krugman suggests a public figure who believed the earth was flat might well cause the headline: "Earth's Shape: Disagreement").
Posted by: johne | March 24, 2004 02:52 PM
Part of the problem is the lack of competition between Google and other search engines. Google is god is not good when it comes to disagreement between parties and GoogleGod has to effectively endorse particular parties above others.
To their credit, I think on any given first page of search results, Google represents a balance of sources. That alone must be very difficult to maintain against people who game the system.
But, the days of more equally popular search engines at least suggested a significant imperfection in each's search results: you couldn't say Google was god, you could only say something like Altavista is good and so are Infoseek and Excite, etc.
Ultimately, it seems least problematic for Google to function neutrally (freely) and for people to let their voices be heard. But, more equal alternative channels for voicing in this sense might be good too.
Posted by: Jay Fienberg | March 24, 2004 03:44 PM
I aggree with pb. Who search for "jew"?
I like to amaze people by telling them that if they want to find me, they just have to Google Cohen (in Hebrew) and I will be the first one.
But it's not really important. What's important are two groups of keywords: the general keywords people will use and stumble upon your site and the keywords people will guess if they want to find you.
For example, Google "jews", which I guess will be a more popular search word than "jew". See who is first. See who is second.
Posted by: Hanan Cohen | March 24, 2004 03:59 PM
If one wanted to "fight back" with one's own gaming of the system, which site would we all point to? There is no real obvious one.
People have been pushing the Wikipedia entry for Jew.
Posted by: 8opus | March 24, 2004 04:02 PM
Not that anyone cares, but I agree with pb and Hanan Cohen. If you search for "jew," you're probably stupid enough to be looking for an anti-semitic site.
Posted by: ScottA | March 24, 2004 07:00 PM
To fight back, people need to agree on a site or sites to link to. I suggest the Wikipedia article as a nice, neutral candidate to quickly push the hater site out of first place.
Posted by: Joe Buck | March 24, 2004 08:30 PM
Ironic perhaps that googling "antisemitism" yields learned discourse and serious discussion but no examples like the one you've referenced.
Not that a person has to dig very deep if he wants examples...
Posted by: fp | March 24, 2004 08:35 PM
What Jews, Muslims, and Christians Agree On:
1. You shall not worship any other god but YHWH.
2. You shall not make a graven image.
3. You shall not take the name of YHWH in vain.
4. You shall not break the Sabbath.
5. You shall not dishonor your parents.
6. You shall not murder.
7. You shall not commit adultery
8. You shall not steal.
9. You shall not commit perjury.
10.You shall not covet.
Why the fuss? Frig it. PS: Visit my site, David. Thanks for the tip on blogspot!
Posted by: BW | March 25, 2004 07:49 PM
If you wish to have a DontLikeTheseSites links page all that is required is a robots.txt file or a ROBOTS META tag on the page in question.
http://www.google(dot)com/remove.html#exclude_pages
Make sure NOFOLLOW is in the content field and google won't index the links to add page rank to those sites.
Posted by: Markle | March 28, 2004 02:08 AM
Google's refusal to filter its content with top-down editorial decisions is a miracle in my opinion, and the fact that Google is now an important, mainstream media outlet makes this policy even more remarkable. The fact that Google offers access to odious viewpoints is a sign that it doesn't take itself to be another private custodian of public thought. We already have Viacom, Newscorp, etc. providing that service.
Posted by: gchei | March 28, 2004 04:14 PM
The low page rank of the top listed site is both an indication that the comments asking "Who searches for jew?" are right and an explanation why google bombing would be possible. But it also means that gaming the system may not have been necessary in the first place. It is simply not a very competitive search in the first place. Thankfully, this is not mainstream material. I think one should be careful before accepting conspiracy theories when they are not really required to explain the phenomenon.
While the search result is unpleasent to say the least it is also hard to do something about as long as search is at all possible - any number of alterations of the term jew could have been used instead with the same news story as a consequence.
Posted by: Claus Dahl | March 28, 2004 06:02 PM
Somehow this link bomb doesn't come up anymore.
Posted by: foofoo | March 30, 2004 12:58 PM
Jew Watch
Fun with Google.
Posted by: IXLNXS | April 12, 2004 03:05 AM
Google recently posted an explanation of their results and policies with specific reference to this issue:
Google: An explanation of our search results
Posted by: Jay Fienberg | April 14, 2004 01:46 PM
FYI:
"Jew Watch", Google, and Search Engine Optimization
http://sethf.com/anticensorware/google/jew-watch.php
Abstract: This report examines issues surrounding the high ranking of
an anti-semitic website, "JewWatch.com" for searches on the word
"Jew". The search results present complex issues of unintended
consequences and social dilemmas.
Posted by: Seth Finkelstein | April 22, 2004 05:29 PM
get over it. find smoething better to do you tools. google doesn't give a fuck, and neither does the rest of the world.
Posted by: Anonymous | August 10, 2004 01:21 PM
hang those kikes
Posted by: obibb | April 19, 2005 01:30 AM
and to think Google is run by jews! I was more offended by the redistribution of the wealth of the United States to start a war based on lies and protection for the little KIKE state, diverting funds for basic infrastructure upgrades in the U.S. earmarked by congress, robbed by a U.S. president whose face is so brown from sticking his nose so far up Sharons ass that he looks like one of the wetbacks he allowed into the country at the behest of hook nosed kikes in 1965.
Death to Jews!
Posted by: Steven | September 5, 2005 04:57 AM
i hate jewish ppl hail hitler
Posted by: Anonymous | March 10, 2006 10:46 AM
Hmmmm, let's see...
Jews own Google.
Jews own 4 out of 5 of the major News Corporations (Murdoch owns Fox).
Jews own Hollywood.
Jews own every bank.
What's not to like?
Posted by: Anonymous | March 10, 2006 07:03 PM
i hate jewish ppl hail hitler
Posted by: Anonymous | March 10, 2006 10:46 AM
me too! Lol~
Posted by: warcraft powerleveling | August 22, 2006 11:11 PM
i hate jewish ppl hail hitler
Posted by: Anonymous | March 10, 2006 10:46 AM
my opinion is same as you
Posted by: runescape | August 30, 2007 03:49 PM