Joho the Blog
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April 13, 2004
Kevin Salwen points to Starbucks' report on how corporately responsible it is. And, while I certainly would rather work for a company that cares enough to issue such a report than the egregiously selfish ad agency Kevin points to, the Starbucks report does raise a question: Who do you trust any more? So, Starbucks does up a lovely color brochure explaining just how good a world citizen it is. Kudos for at least pretending to care. But how much of the report is BS? ... Continued at Worthwhile... Posted
by D. Weinberger at April 13, 2004 11:15 AM
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