| Word of mouth and how the cookie crumbles
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From
The Center for Media Research....
BuzzMetrics, a company specializing in word of mouth research and planning, released a new report revealing how word of mouth and online discussion forums shaped a food-industry crises. When a leading consumer advocacy group filed a lawsuit against food giant Kraft over its use of partially-hydrogenated oils in Oreo cookies, a frenzy erupted across thousands of consumer online discussion platforms.
According to BuzzMetrics' analysis of over 2.6 million comments from over 120,000 consumers, the Ban Trans Fats legal assault on Oreo caused the total volume of online discussions on trans fats to increase more than eightfold in the same month.
Posted
by D. Weinberger at September 9, 2004 10:10 AM