Joho the Blog
An Entry from the Archives

October 10, 2004

The Long Tail

Did I really manage not to link to Chris Anderson's great piece on how the-rest-of-us bloggers are changing the nature of the entertainment market? D'oh!

This is the difference between push and pull, between broadcast and personalized taste. Long Tail business can treat consumers as individuals, offering mass customization as an alternative to mass-market fare.

Not to mention the social effects of having 5-10 million people creating webs of written relationships.

Posted by D. Weinberger at October 10, 2004 11:18 AM

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