Joho the Blog
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October 13, 2004
I've been re-reading Chris Locke's Gonzo Marketing and I've been struck again by what a damn good book it is. Chris writes so well, and so entertainingly, that it's easy to forget how profound his ideas are. Gonzo is a visionary work, which is not a word applied to many (any?) marketing books. And it's got more ideas in its little finger than most marketing writers have in a lifetime. So why didn't Gonzo knock Who Moved My Stinky Stinky Cheese off the best-seller list? It didn't help that Gonzo was published a couple of weeks after 9/11. (Oh, thank you, terrorists!) And, frankly, I don't think the title helped: It sounds like it's about how you can pull off wacky marketing stunts when in fact it dismantles marketing's basic assumptions and points it in a new direction: micromarkets, voice, engagement. There's plenty I disagree with, and, sure, a voice as strong as Chris' doesn't appeal equally to all, but so what? At least there's lots to disagree about and at least it has a voice. Go buy a copy for a friend in marketing... Posted
by D. Weinberger at October 13, 2004 12:06 PM
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Comments
I also have just re-read the book, and loved it over again. It was initialy suggested to me by a friend and i was reluctant to read it because of the word marketing in the title, thinking it was "comand and control" type stuff. Glad I gave it a chance.
Is there still a website associated with the book or any other books planned?
Posted by: anthony | February 22, 2005 06:28 PM