Joho the Blog
An Entry from the Archives

May 13, 2005

Another faux blog from the marketers

StolenA3 is a "fun, interactive, fictional story sponsored by Audi" presented in the form of a blog. It failed to immerse me, but I seem not to be in their target demographic.

It's transparent about it being an ad, maybe some people will find it fun, and it uses the word "batshit," so does anyone have a problem with this? Besides, the coopting of blogs is a sure sign of their success.

Posted by D. Weinberger at May 13, 2005 09:26 AM

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