Joho the Blog
An Entry from the Archives

Oh my
you have to be a non-white christian ruled citizen to access the gospel test,
that is scary

Interesting item, David.

OK, if we look at what this organization's strategy for getting subscribers -- aside from the religious proselytizing -- they might be onto something. Seems to me that asking curious people to take a quiz to earn a free subscription might be a valid way to gain readers.

I just posed that idea to in Poynter's E-Media Tidbits blog. We'll see what that audience of news pros thinks of this strategy.

Sometimes useful ideas come from odd sources.

- Amy Gahran

I wonder if they have a patent on it.

A long time ago, I remember a site that used a similar (opposite?) trick.

There were several paragraphs of text touting some product they were selling. In order to get you to read the text, several words in each paragraph were HTML links, in a very subtlety different color. If you found the link, by reading carefully, when you clicked on it you got a picture of an almost-naked woman.