My sister-in-law, Meredith Sue Willis, the novelist and writing teacher, ran a piece in her newsletter about how small presses see Amazon. It's by Jonathan Greene of the Gnomon Press. I thought it was interesting. Here it is, in its entirety:
Just back from the [Kentucky] State House chambers and the uphill
useless fight against legislation to give Peabody Coal millions in
incentives which may very well result in more mountaintop removal
devastation in the eastern coalfields.
But back to Amazon, this from the view of a small publisher (with over
40 years experience): The way the book world is set up is less than
ideal for a small publisher. Amazon is not Evil in that in many
instances it gives access to readers who want small press books that are
not otherwise easily available. Certainly I agree with my friend Gordon
Simmons: first support your local independent bookstore if you are lucky
enough to have a good one in your neighborhood; they are a dying breed.
But not all such bookstores will go to the trouble to order a book that
is not distributed by the near-monopoly of Ingram Book Co. Ingram takes
the same deep discount (55% off of list price) that Amazon takes, but
(unlike Amazon) Ingram often returns much of what it buys in beat-up
condition which the publisher has to eat plus pay the UPS cost back to
its door. I once got a hardback book returned by Ingram with a razor cut
the length of its spine through both the jacket and the cloth. And had
to pay for its trip back to my warehouse. As far as Amazon being
non-union, I doubt many bookstores are union or pay what many would
consider decent wages. Not right, but friends who work in stores
complain to me about this fact without telling me their specific
salaries.
Readers can also try to support publishers directly if their local store
will not bother to order a book that Ingram does not carry. Research
on-line and contact or buy from the publisher directly. Not all
publishers take credit cards, a reason some would prefer to deal with
Amazon. Barnes & Noble often will not order from small publishers
directly, but often seem to give out their telephone numbers to those
that want books from those publishers. Small Press Distribution and
Consortium that distribute books for many small presses return even less
to small presses that Amazon: they normally sell books to stores or
chains at 40% - 55% then take half of the gross receipts of any payment
and put the amount due the publisher in escrow for three months. And
Consortium charges the publisher a re-stocking fee for any books stores
or distributors return. In other words, it is almost impossible for a
small literary publisher to survive without massive infusions of grants
from NEA and foundations. Or increasingly asking for author subsidies.
And this affects writers who want to be published by small publishers.
The health of these publishers helps the writers they publish. The
worsening condition is also caused by big publishers deciding to kill of
their mid-list authors, authors who do not sell books at or above the
10,000 range. They would rather publish fewer authors selling more
product (a ubiquitous hateful word now in the book trade).
Print-on-demand vendors are a new avenue for authors and publishers. Or
in many instances now the author is the self-publisher. A complicated
situation. Bashing Amazon is not really helpful. Bash Ingram, bash the
fact that mainstream literary publishing is now dominated by
multi-nationals. Knopf, Random House, Farrar Straus, etc. are now owned
by German companies. Or lament the fact that just released figures state
that 27% of Americans do not even read one book a year. One was quoted:
reading made them sleepy. Well, then tout reading for insomniacs as much
healthier than sleeping pills. That should boost book sales.