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June 02, 2007

Customer loyalty, customer ownership

Bill Griffith's automotive column in the Boston Globe today has a nice quote from Saab USA's new general manager:

"A blogger, I think he was from Tasmania, immediately made a post on behalf of Saab owners," Shannon said. "The gist was, 'You're working for us now, and you better take care of our baby.' "

Evidence? Nah. An anecdote that expresses a whole bunch of themes? Yup.

[Tags: marketing cluetrain saab]

Posted by D. Weinberger at June 2, 2007 12:39 PM

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