Joho the Blog
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October 08, 2006
My son and I were distressed to find out that non-tivo-ed tv is still showing ads. So as we watched the five minutes of The Monkees that we could endure—an infuriating and stupid ripoff of The Beatles' movies—we were forced to see a 30 second ad that showed an attractive young woman sitting on a bench waiting for a bus. "Don't you wish everything was soft?" the narrator asks as the bench turns into a comfy couch. 1. Can you guess what this ad advertises? No, this is not the open-ended part of the puzzle, although it does give a new meaning to "open-ended." The answer is in the first comment. 2. Once you've checked the answer, if you were in charge of marketing that product, what would one of your television commercials look like? Keep in mind that it has to be suitable for showing on whatever lame-ass cable station shows Monkee re-runs, although I suppose you could pick some other program to sponsor. 3. For extra credit, how might you market it on the Internet, and how would that change what you say about it? [Tags: doep puzzle] Posted
by D. Weinberger at October 8, 2006 11:30 AM
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Comments
It was an ad for a "stool softener," which is a euphemism for an ingestible compound that makes your crap looser. ("Stool" is one of those medical words that sounds like an obscure schoolyard term for what it names.)
Posted by: David Weinberger | October 8, 2006 11:35 AM
For the TV commercials:
a group hip looking young people using the name of the product (let's call it: softoop) in hip looking conversations in a hip looking setting.
"Dude, totally softoop"
"No way, really?"
"Yah"
"OK, next time, I'll try it..."
"Softoop - like it says on the box"
"Way"
(Of course, behind the conversation, we hear hiphop beats and see a giant TV screen flashing mind-numbing special effects, while sexy women are dancing off to the side.)
On the Internet:
give A-list bloggers free samples, and ask them to blog about their experiences
hire hip looking young people to:
1. sit around and Digg any A-lister's post compaining about being asked to blog about softoop
2. create a series of softoop-themed splogs
3. post softoop TV commercial on You Tube
5. Leak info to BoingBoing that the whole softoop online promotion is a secret project of Google labs
Posted by: Jay Fienberg | October 8, 2006 10:25 PM
On TV: the way McDonalds does it now.
On WWW: the way McDonalds does it now.
Posted by: Branko Collin | October 10, 2006 11:28 AM