Joho the Blog: Facebook ads

November 07, 2007

Facebook ads

I'm about to give a talk at a conference in Milan on interactive advertising (IAB). Not that I'm taking this personally, but could Facebook have disrupted my talk a little more? Jeez. :)

I only have a sketchy account of how FB's "conversational marketing" is going to work, but insofar as it enables me to find who among my friends has bought a digital camera recently, and it enables me to talk with them about what guided their purchase, I like it. Add in knowledge about who is geographically near me and FB could finally make it possible for me to ask my local friends what plumber they like.

Even though Facebook is inviting vendors and merchants in so they can advertise to us, the best thing about asking your friends about what they're buying is that it is a way of undoing the effects of advertising. (At best and to some degree, of course.) [Tags: facebook advertising marketing ]

Posted by D. Weinberger at November 7, 2007 03:03 AM

Comments

Seth Godin is saying that Facebook has a Hotmail problem

http://sethgodin.typepad.com/seths_blog/2007/11/facebooks-hotma.html

HTH

Posted by: Hanan Cohen | November 7, 2007 07:48 AM

Hello i heard today your speech! Absolutely amazing, also the way you explain it :-)

Posted by: Roberto Chibbaro | November 7, 2007 09:21 AM

Hi David. I followed your speech at IAB yesterday and i found it inspiring, entertaining, crucial. I hope english wasn't too much a barrier to really get you. Anyway, I wanted to give you this feedback. All the Italian blogs that covered IAB are talking of your speech as "the event itself". Is there a place where you published/will publish the slides of your talk? Will you consider sharing them in case you hadn't already. I'd be happy to provide a subtitle/translation also.

Posted by: Marco Massarotto | November 8, 2007 06:39 AM

Thank you for your speech!
The way you present it's remarkable!
In July I started a training on web 2.0, in particular, on blog, to integrate it into marketing and communication strategies.
For me is an amazing world, I'm young ant there's still much for me to learn!
I agree with Marco Massarotto. It would be great to read the slides of your presentation.
Thank you very much!

Posted by: Jessica Dagrada | November 8, 2007 07:55 AM

Thank you! I'm glad you liked the speech. The slides are here:

http://www.hyperorg.com/presentations.iab-milan-2g.ppt

-- David W.

Posted by: David Weinberger | November 8, 2007 12:10 PM

Thank you David. The point is not wether we "liked" the speech or not. We keep repeating these things since a couple of years. The point is that YOU said them, and increased the relevance and authority of it, of how the web works. We are very thankful for this. I appreciate very much having your slides, I'll share them and use my very first free time to add an italian translation so that they might reach more people. Ciao.

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