Joho the Blog
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February 05, 2006
Martin Varsavsky has just blogged about what I think is an amazing feat: Google and Skype have both invested in a company he started three months ago that aims at enabling a global wifi network bottom up. Disclosure: I'm on the US board of advisors. And I have to say, the past few months have been quite a ride. Martin has been out doing deals with the energy of eight Jolt-chugging entrepreneurs. It's coming together beyond anyone's expectations, though. I would never ever have thought Martin and his tiny team could have pulled this off. It's been brought together incredibly quickly so there are still some loose ends and rough edges. Nevertheless, here's the idea. Fon does not want to wait for top-down wifi solutions. Instead, it provides a couple of incentives for people to get a wifi router and begin sharing access. If you're a "Linus," you let any other fonero use your hotspot for free. In addition to savoring the joy of altruism, you're allowed to use any other fonero'ss hotspot for free, anywhere in the world. If you're a "Bill," you get a cut (I think it's 50%) of the money foneros pay to use your hotspot. You cannot roam the Fon network for free. If you're an "Alien," you register with Fon (for free) and then can use Fon hotspots wherever you find them for a rate far lower than you're paying T-Mobile or Starbucks, etc. Fees have not been finalized, but it's going to be way under the $6/hour typical in the US. The aim is to provide enough incentives, and make it easy enough technically, that thousands of people will start providing Fon hotspots. Bottom up we can have a global network, usable for free by those who choose to share access for free and for an affordable fee by others. If you know anything about Martin, you know that, having made a bunch of money as an entrepreneur, his heart and hands are all about making the world better. That's the motivation behind Fon. Fon is especially interested in helping to grow wifi in poorer parts of the world. But Fon has dreams even beyond this. It can be a platform for innovative community development. There are some really really interesting ideas in the works. Say no more. There are, however, a couple of hitches. First, to become a Linus or Bill, you have to have a wifi router with Fon software. The Fon software isn't yet ready for end-user installation. It's based on open source code by Sebastian Gostchall (Brainslayer) at www.dd-wrt.org. You can play around with it if you're techinical enough, but only if you're prepared for the possibility that you'll trash your router. The right way to become a Fonero at this point is to buy a wifi router with the Fon software already installed. The Fon site will be selling such routers well below cost to the first 3,000 users. In a few weeks or so, the Fon site will also be offering an open source version of the dd-wrt software that can be installed by non-techie users. Second, if you have an open hotspot now, you won't once you've flashed it with Fon software. Fon isn't aimed at people who (like me) already maintain an open hotspot. It's aimed at the 99.9% of the world who doesn't know WEP from an analog hole in the ground. By the way, Fon will include open hotspots in the maps of Fon access it's preparing. Third, before you become a Fonero, you should read the terms and conditions of your contract with your ISP. Fon is talking with some of them to make sure they'll allow subscribers to become Foneros. This can be a source of revenue for the ISPs (see Ejovi's post) and we're hopeful that some will be enlightened enough. Fourth, have I mentioned that this thing is moving at lightning speed? The Web site is a draft. But if Fon gets to critical mass — which is smaller than one might think — it could be more significant than perhaps even Martin has dreamed. And with Skype and Google behind Fon, the impossible is already happening. [Tags: fon martin_varsavsky google skype wifi] Additional blog posts on Fon: Ethan Zuckerman Follow up to the disclosure statement above: The US advisory board for Fon has been working unusually closely with Martin and Fon's tiny staff. Martin has been unusually transparent about the process. The advisors are working on this because we believe in the power of wifi and the importance of getting it to places that purely economically motivated players will put last. The advisors are being financially compensated, but we haven't discussed the terms; that's not our primary motivation. Since I sometimes write about Google and Skype, you should know that they've invested in a company that I apparently have some financial stake in. Posted
by D. Weinberger at February 5, 2006 03:43 PM
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Comments
I'm a little dubious about Fon being grassroots. Fon is a physical service, while Skype is logical. Fon requires lots of seeded nodes to establish critical mass--the money could go a long way towards that. Skype needs only 2 users who want to communicate for it to have utility.
For existing outfits running free hotspots, the utility of Fon has to either bring them more users or enable them to roam. But many free hotspots are run by people who don't care if they can use other hotspots elsewhere; there's no utility for them.
I used to be dubious about projects that required enormous numbers of people to download software. The logical limitation of that kind of spreading meme has disappeared with broadband's wide availability. But physical reality is still a problem.
Remember that some community wireless groups--some with authentication and gateway software that worked--have attempted to build networks in this manner without the kind of success that Fon requires (although all free).
Fon could work, but it has a lot of large obstacles to overcome that no other company has. It will be terrifically interesting to watch them spend $21 million.
Posted by: Glenn Fleishman
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February 5, 2006 11:41 PM
Glenn, Fon is definitely NOT aimed at people running existing hotspots. We talked a lot about this among the advisors because many of us (including me) have open hotspots and if we install Fon, we're limiting access. Fon is aimed at the vast majority of people who would share access if they knew how and if they felt safe doing it. Fon gives them a little more incentive to do so.
Fon is grassroots in that wifi coverage comes from individuals deciding to provide it. I hope there will be some top-down installations of Fon as well. And Fon will be seeding routers in some of the places where they're needed. The aim isn't to conduct a social experiment in pure grassroots networking; it's to spread wifi in pragmatic ways.
So, yes, I agree there are huge obstacles. I'm encouraged not only that investors have invested but that two of the most interesting players have invested. Should be interesting :)
Posted by: David Weinberger
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February 5, 2006 11:54 PM
David,
I saw Ejovi at ETel and listened to his presentation. He does a good job marketing the FON idea, and I signed up to get a FON router when they become available (like you, I already run an open access point).
I wasn't sure if there was a business there, but it sounds like they got a big vote of confidence from people who know more than I. Do you see a business there?
Thanks,
Tim
Posted by: Tim | February 6, 2006 12:50 AM
It reminds me of Marshall Rose's TPC.INT.
Four words why I don't see this taking off: venti low-foam decaf cappucino. If you care about paying for wifi, you want services (a place to sit with a cup of coffee) for it. If you don't want to pay, then free networks sound good. I can't imagine either T-Mobile or AT&T getting behind this one, and I can't imagine why any of the cafes with free wifi here in Ann Arbor would want to turn it off for FON.
Posted by: Edward Vielmetti
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February 6, 2006 01:29 AM
'Fees have not been finalized, but it's going to be way under the $6/hour typical in the US.'
Any global project that sets it's fees based on what's typical in the US - even if to undercut it - is NEVER going to fly in large parts of the world. If FON really aims to help spread Wi-Fi globally, their pricing structure is going to have to be far more sophisticated than this.
Posted by: Ivan Pope | February 6, 2006 03:15 AM
There's a holy grail here in combining this with mesh networking. Imagine a street with 5 Wifi hostpots 3 of which are connected to 3 broadband lines. Now link them all together with a mesh protocol and aggregate the broadband.
- Anyone in the street can get LAN-speed networking between them. The whole street can have a LAN Party.
- Users of the LAN can get burst speeds of 3 times the base broadband speed. Especially 3* the upload speed.
Nobody's quite worked out how to do this yet. Mesh protocols aren't mature and aggregating the bandwidth is tricky. It's clearly only going to work in dense housing, but there's plenty of that.
Posted by: Julian Bond | February 6, 2006 03:56 AM
Mesh? Yeah baby! That should be the goal here, not just a limited open hotspot network, as it will bring multiplier effects.
Anyway - sounds like an exciting project if it can reach critical mass.
Posted by: Lee Bryant | February 6, 2006 01:33 PM
This is great. Been using SKype for some time, now it team'ed up with Google, even better =)
Posted by: v7ndotcom elursrebmem | February 7, 2006 03:15 AM
"Fon is definitely NOT aimed at people running existing hotspots."
Then there are real physical problems. The devices that Fon is focusing on initially don't have the range to offer service beyond a very small indoor distance. Even if the device is put in a window, the distance they operate at is quite small.
With 100,000s of Fon points of this kind worldwide, the actual service area beyond the home or business in which the Fonero is operating the network will be quite small. Because most of this will be paid access (because there will be a relatively small number of actual Linuses, even if most users opt to be Linuses, compared to real roaming users), even undercutting T-Mobile, etc., isn't a big advantage.
Undercutting is a funny problem. With large networks already in existence that all offer flat monthly unlimited rates from about $20 to $30 (per network or $22 per month for Boingo across most US networks except T-Mobile), even a low hourly fee adds up for people who use hotspots regularly.
I always talk about a purposely public persistent hot spot. These kinds of hot spots have an intent to be available 24 hours a day (typically) with an effort behind them to make it a reliable experience.
As time has shown, people running hot spots as individuals -- whether free, for fee, in a network, etc. -- really vary enormously in commitment, quality, etc. There's no way to provide a reliable, repeatable experience for Internet access with a network made up of individuals who might receive, at best, tiny amounts of money monthly or free access at certain other locations.
Posted by: Glenn Fleishman
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February 8, 2006 11:44 PM
Well, I for one am hoping that Google is demonstrating and implementing a vision.. I hope so...
Posted by: Sally | February 9, 2006 03:19 AM
Sounds impressive that two of the biggest players have invested and put thier money on the line - although these guys do seem to have one heck of a track record. Would like to know just where FON is located and how one would send off a letter, emial, or phone call to the principals ....
Posted by: Peter Shakalis | February 9, 2006 09:22 AM
I agree with Glenn's comments above about the issues with individuals running hotspots. Sharing one's internet for free is not a major incentive to guarantee quality of service. Even sharing for a fee at a home or office will not bring in revenues. www.yeahfi.com talks about a model that charges for actual usage (MBs consumed) and incentivises small IT companies to setup networks of hotspots. Perhaps a step in the right direction for community Wi-Fi?
Posted by: Al | February 9, 2006 10:32 AM
Fon may turn out not to be viable. It certainly will not be the only way wifi networks are created. And it needs to achieve some type of critical mass in order to succeed. A key question, then, is can Fon get to critical mass, and how many places does it need to achieve that mass in? These are tough questions, and they're obviously ones that Fon is working through. I wouldn't write off Fon until it's tried to kick-start itself.
I believe all of the advisors understand that Fon is a long shot. But it's a shot. And if it succeeds, it could spread wifi to places that otherwise would be the last to get it. Yes, Glenn, coverage may be spotty and unreliable in some places or even all places. But it's also possible that some communities in some parts of the world will find Fon an easy, off-the-shelf way to wire themselves. We'll see.
(Peter, Martin Varsavsky's email address is on his site.
Posted by: David Weinberger
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February 9, 2006 04:27 PM
Very well organized site. I particularly liked the resources section.
Will use it to plan my next trip to NWT. See you soon.
Posted by: pharmacy | February 15, 2006 04:40 AM
I believe all of the advisors understand that Fon is a long shot. But it's a shot. And if it succeeds, it could spread wifi to places that otherwise would be the last to get it. Yes, Glenn, coverage may be spotty and unreliable in some places or even all places. But it's also possible that some communities in some parts of the world will find Fon an easy, off-the-shelf way to wire themselves. We'll see.
Posted by: pirin | February 17, 2006 02:04 AM