Joho the Blog
An Entry from the Archives

The totally brilliant Hillary 1984 ad is so effective because it highlights the gap between her calculated rhetoric about her campaign being "a conversation" and the tight top-down control the campaign exerts. Her campaign is no more controlled than every other campaign in the past 50 years — since TV became the single best way to reach voters — but that level of control is no longer acceptable, thanks to the Web. This ad marks the day that the old style of campaigning looks its age.

But her response today was good. She made a self-deprecating joke: "I'm just happy if it is taking attention from me singing," she said at a press conference...thus, of course, diverting attention to her singing. Which is to her benefit. The fact that Hillary can't carry a tune only makes her more fallible and thus more likable. The Internet will expose every foible. Candidates that can't deal with that are doomed.

From now on, we will never elect a president who is not at least a little bit goofy.