Joho the Blog
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« Interesting - but not too interesting - delicious uses || Back to Blog | [berkman] Christoph Engemann » November 07, 2005
I'm at a small IBM press event, "The Future of Social Networks" held in the IBM office in Cambridge. They're talking about 1) Social Nets Analytics, a "solution" [yech, I hate that term — What product isn't a solution? Can-opener= Your sealed can solution. Plunger = Your crap won't go down solution] that tracks and analyzes what's being said about you on in blogs, feeds, articles...; 2) Appliki, an "application wiki" [= JotSpot competitor, = Why aren't we using Notes for this?]; 3) Jamalyzer, productizing what IBM uses in its "jams," multi-day cross-company conversations; 4) dogear social bookmarking service [= del.icio.us + "authentication," i.e. The Folksonomy Torquer]; 5) Fringe, a productiziation of IBM's internal employee phonebook [ = Friendster without the condoms]; Web Activity Management, what seems to be a portal for tracking all your business activities and communications [ = Big Blue Brother]; 6) Blog and Wiki Central, IBM's internal blog aggregator. (I'm on a panel on social software at the end.) [Non-disclosure: I'm not getting paid for this and have no financial relationship with IBM.] Irving Wladawsky-Berger, VP of Technical Strategy and Innovation leads off. He says that Web 1.0 was originally made up of content generated by institutions. [This is my biggest issued with the Web 2.0 meme overall32 : It's solidifying the totally false idea that until Web 2.0, users weren't on the Web. In fact, what drove the Web from the first day was the ability of users to speak and connect.] We're now seeing the rise of collaborative knowledge, he says. KM was "incredibly boring." Now it's arising organically, he says. Irving moderates a panel including Marc Andrews (strategy, content integration, search), Mike Rhodin (GM workplace, portal and collaboration) and Irene Greif (IBM fellow, collaborative user experience). Mike recommends blogs as a way for leaders to get their messages out. [Oh, yes, I really want to absorb yet more messages from leaders.] He also recommends the Fringe demo as a way of pulling together info spread across directories. Also, real time info sharing has started to shift organizational norms; he hypes wikis as a "new publishing paradigm," a real-time paradigm. You could open one up to employees, customers, etc. "We're flipping the model." Irene: Why do some things take off and others don't? Why do people contribute to open source? How does email change social networks? Wikis? Blogs? These are the sorts of questions her group addresses. Marc: "Collaborative environments like blogs...accelerate the impact of public opinion on businesses." This makes it imperative that businesses monitor the blogosphere. Mike: At IBM, you can save an answer on a wiki into the knowledge base. Q Judith Hurwitz: There's a dark side. Someone could create a rich environment of misinformation. Marc: That's why it's so important to monitor that. Mike: We've always had this problem. It comes with every medium. Q (eWeek): How do you balance openness with the desire to control info? E.g., Apple took down some comments reporting on the iPod Nano's friability. Irving: It depends. In IBM we figure we have good people around the world and we trust them to do the right thing. Amy Wohl: At IBM there are 20,000 internal blogs but only a few hundred external bloggers. Looking at the flow of what's being communicated internally is just as important as looking at what's being said externally Mike: Yup. Next, they go through some demos Irene: It's all Web 2.0 stuff. [Ok, the way Web 2.0 is generally being taken up (not just by IBM) is really starting to annoy me. Blogs started in 1999. That's 6 years ago. And even without blogs, what drove people to the Web were not institutional sites but the ability to talk. The web 2.0 meme makes sense to companies that ignored our voices for the Web's first ten years.] Public Image Monitoring. Omnifind-based Public Image Monitoring. Analyzes content from articles, feeds, blogs, surveys, etc. Identifies hot topics and "vocal sources." Understands the tone and sentiment of the feedback. Monitors what's being said about competitors and suppliers. Demo: What are people saying about Honda and Toyota. Looked the thousand most recent blogs that mention them. What other makes and models are they talking about? What issues are arising? Are things stated as facts or opinions? The software graphs the percentage of positive mentions, which topics, etc. Drill into, say, "fuel economy," and it shows the posts. Or check on specific models and it finds there are lots of negative comments about the hybrid Civic's fuel economy. Q: Does it rank blogs? Marc: This is only the first step. We have a component that determines who is the most vocal. Not yet who is the most influential. Application Wikis. Extensions to wikis that lets people "easily link together applications and services that are on the Web." David Sink and Joel Farrell show the QEDWiki demo. They show a table of contacts and then turn it into a database. They do a "mash up" with Google Maps and weather data. Right now, it requires on-screen programming, but they assure us it'll be much more user-friendly when it ships. [It's a JotSpot competitor. (Non-disclosure: I'm on SocialText's board of advisors.)] It's php-extensible. It uses AJAX. [Ajax + Google Maps: Your proof that it's a certified Web 2.0 brand.] Jamalyzer. IBM holds 72-hour company-wide conversations periodically. In one there were about 53,000 participants. Jamalyzer analyzes the data and shows various clusters of info. It uses their "eClassifier" technology. "The social network is embedded in this implicitly." dogear. Del.icio.us for inside the firewall. It's a research prototype now available throughout IBM. David Millen demos it and shows that the suggested autocompletions for tags include the number of other people using that tag, a way of quickly driving a folksonomy [although it also encourages the downside of folksonomies: conformity]. Within IBM, there are almost 17,000 bookmarks (generated in 2-3 months), with only 10% of them private. The tags retain an association with the person who made them. It shows people who have the same tags as you, deriving a social network from a semantic one. You can import bookmarks from del.icio.us. There are group bookmarks as well, something del.icio.us is working on adding. At IBM someone did a Firefox extension so that searches in the Firefox search box first do a query against dogear bookmarks and then does the search on your choice of engines. As a result, you get the high-quality tag-based results first. [I'd like that plugin: Show me del.icio.us tags and then Google results.] [If del.icio.us were interested in the enterprise market, it should be worried about this not-yet-product.] [Note: AT IBM's request, I have corrected "DogEar" to "dogear."] David also talks about Fringe, a directory crawler that looks for relationships among people. It incorporates DogEar tags. Unified Activity Management. Dan Gruen of IBM Research talks about "activity-centered collaboration." It's a type of project collaboration system, similar to eRoom and Open Text. [Disclosure: I've consulted for both those companies and was a VP at the latter. In fact, my kids are going to college on Open Text money.] It has a set of steps for the project on the left. In the main area, it has an "activity thread" that associates documents, emails etc., with the various steps. Oooh factor: Drag and drop steps from previous projects. Beneath it is a Semantic Web idea: An ontology of task semantics expressed in RDF, with REST APIs. [Notes shows up as an example of something you can link into. And that's it for Notes.]) The panel is pure Q&A. I'm living blogging it, which is slightly embarassing. On it are the estimable Bill Ives, Steve Sparkes (a CIO from Morgan Stanley), and me. Steve from Morgan Stanley is a happy user. He says collaboration used to rely on the informal network, mutliple phone calls, etc. An expertise search effort failed: The data got stale and it was extra work. They're having more luck mining people's activities. He's excited about what he's seen today. Q (Judith Hurwitz): This sounds like the evolution of the portal. How does this impact the SMB market, e.g., firms that collaborate with a Toyota or a Wal-Mart? Bill: Positively., Q (Amy Wohl): Do companies use blogs as a substitute or an addition? Bill: Both. Me: Email replaced memos and meetings, to some extent. Wikis will replace reports to some extent. Blogs will replace home pages. (Yes, that was an exaggeration.) Q: How do blogs fit with Sarbanes-Oxley? Stephen: Complementary. Social networking analysis helps us meet those obligations. Bill: "Unless you're trying to hide something, it makes it easier." Q: If conversations are occurring in email, blogs, wikis, etc., doesn't this have a chlling effect because everyone can see them? Bill: It has the opposite effect. Because people know it's public, they try even harder. Stephen: We have private spaces for senior groups. You need to be able to produce sufficiently differentiate pools... Q: How do we trust blogs? Me: It's a conversation. We figure it out. [I gave a longer answer. Damn live-blogging.] Amy Wohl: You have to look at blogs by category because they're very different, e.g., a political commentator, a researcher, etc. The blogosphere is good at sorting out trust issues. Bill: There are many little blogospheres. With any of those, in my experience, there are usually about two dozen top ones. It's pretty easy to filter out the interlopers and the pretenders. It's not like you're filtering millions. [Tags: delicious ibm SocialSoftware] [The next day:] As commenters have pointed out, this post reads nastily. I've posted a comment apologizing and clarifying. What I meant to be snarky teasing may come across as relentless criticism. The morning was actually quite interesting, several of the products/technologies look promising, and it was exciting to hear IBM promoting the virtues of decentralized social software. (I've modified a phrase about Web 2.0 to make it clear that IBM's use of the phrase is a common use; my testiness about it is not directed at IBM.) Posted
by D. Weinberger at November 7, 2005 02:09 PM
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Comments
Why do you think IBM is evil, and why didn't you blog about this???????????????
Posted by: Ben | November 7, 2005 06:50 PM
The only question is, why is IBM evil, and why haven't you pointed this out?????
Posted by: Ben | November 7, 2005 06:53 PM
i am confused. readers seem to be taking away the evil meme, but you dont seem to have written that?
Posted by: james governor | November 8, 2005 07:48 AM
Maybe I over-reacted - maybe I haven't got the IBM Kool-Aid in my system yet. (Disclosure: I used to edit a magazine for AS/400 / iSeries users & still write for it occasionally.) But it did read rather as if David had gone in there determined to be unimpressed.
Posted by: Phil
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November 8, 2005 09:03 AM
Or, indeed, out of my system. Freudian slip?
Posted by: Phil
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November 8, 2005 09:05 AM
The Web 2.0 meme irritates me when taken this way, but IBM is hardly the only one to do so; if they were, it wouldn't be worth mentioning. I've changed the phrasing of one of my asides to try to prevent that misimpression.
But, yes, this was too snarky. What I sometimes meant as teasing may come across as ridicule. I wrote badly and didn't leave enough time to get some critical distance on it. So, let me be clear: DogEar looks terrific. The web analytics stuff is probably useful, although it's hard to evaluate on the basis of a demo because the question is how thoroughly and accurately it works in practice. I didn't see much in the Unified Activity Management that made me think it was going succeed where others have failed, but who knows? My personal experience failing to market software in the same space may have made me overly cynical. As for the Application Wiki prototype, I worry that the market doesn't really want another tool kit of this sort, but it depends on how they package it up (if they bring it to market). It was a cool demo, though.The Jamalyzer is highly specific to IBM's Jam program; I'm sure it's useful but I have nothing to say about it's general appeal.
As for IBM's attitude and tone at this event: User-focused, embracing decentralization, and a sense of humor. Quite admirable, and unrecognizable from the IBM of ten years ago.
So, I apologize for if I left another impression and will so note in the body of the post.
Posted by: David Weinberger
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November 8, 2005 09:17 AM
Funny.. I work for IBM and use most of those tools daily. I didn't find the post overly snarky.
I guess I have a positive bias.
Posted by: Aneel
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November 8, 2005 10:57 AM
I really don't think its a snarky post. Anybody how takes joho feeds will understand Davids style of writing. Secondly, where the heck did the evil meme come in from ??
But I wonder why they have 20K internal blogs and yet the same bloggers don't interact on the outside ?? A blogger is a blogger either way its a like a sickness- one blogs that's all. So what and where is the blockade happening in the realm of IBM's world ??
Posted by: /pd | November 8, 2005 01:56 PM
David, I'm with you on the Web 2.0 hype, and its deliberate revision of all-too-recent history. But then again, in my history, Ajax was an abrasive cleanser, so perhaps there is indeed a fit.
What's telling, I think, is the way in which recent applications, technology mashups and rapid dissemination of capability are unanimously increasing transparency of relations and interpersonal connections amidst the flow of information and links. Your observation of "deriving a social network from a semantic one" is spot on, and probably one of the most important effects. The transparency of influence within an organization disrupts the traditional power/control hierarchy in a useful way, I think, making referent power dominant, while de-emphasizing the other modes (i.e., legitimate, reward/punishment, information, expertise) that are all artefacts of a prior era.
"KM was incredibly boring" is the understatement of the year - an information age throwback to Frederick Taylor, or the last hurrah of the industrialist mentality given a computer for Christmas. However, there are other "innovations" that are equally boring (starting with Web 2.0), including most of the focus on doing this or that task from the traditional organization better, faster, cheaper, bigger (like JH's comment about the "evolution of the portal"). The more we hold fast to our Industrial Age metaphors, the longer it will take us to realize the extent of the changes under UCaPP conditions.
(UCaPP = ubiquitously connected and pervasively proximate)
Posted by: Mark Federman | November 8, 2005 02:23 PM
But I wonder why they have 20K internal blogs and yet the same bloggers don't interact on the outside
That's a very good question. To drill down a bit:
- IBM's internal blog system has 15k registered users (who may post comments rather than run a blog themselves)
- 4600+ of those have created a blog
- 300+ of those have a blog with more than 14 posts.
Which is approximately the same number of IBMers who have external blogs...
Posted by: Anon | November 9, 2005 02:52 AM
It is the age old problem. Make it easy to create something, and people will create them, but if you haven't made it easy to keep building on that something, you wind up with lots of abandoned efforts. Obviously, IBM has made it easy to create a blog. They just haven't figured out how to make it easy to keep writing in your blog.
I noted something similar when OpenNTF mentioned that there had been 1700 downloads of their DominiWiki template. Anybody want to hazard a guess as to how many actual domino wikis there are out there? Not 1700, that is for sure.
Posted by: Ben Langhinrichs | November 9, 2005 09:21 AM
But I wonder why they have 20K internal blogs and yet the same bloggers don't interact on the outside
1. IBM official external blogs hosted on IBM webspace are an entirely different thing from IBMers having personal blogs.
2. IBM internal bloggers might not want to be associated with IBM on ther personal blogs elsewhere, for fear of some kind of collision of interests, or just 'cause they don't want to talk about work when they're not at work and don't want their coworkers/managers/etc reading their personal blog.
Posted by: Aneel
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November 9, 2005 06:45 PM
They [IBM] just haven't figured out how to make it easy to keep writing in your blog.
And to be fair that's not the job of "IBM" - that's a choice that 300k IBMers have to make. If IBM was a copywriting agency they might be worried if only 0.1% of their employees were writing regularly. But given that they are an IT company...
IBM official external blogs hosted on IBM webspace are an entirely different thing from IBMers having personal blogs.
Absolutely, and it's noticeable that blogs from the IBM "diaspora" (e.g. Ed Brill, Irving VB) are drawing more attention than the attempts at blogging on ibm.com.
Posted by: Anon | November 11, 2005 01:44 AM
People have become blog enthusiasts. Now they have gone further. They have become IBM blog enthusiasts. Only the IBM blogs have not offered a way to curb the piracy or to curb the hacking or to curb the pop ups. I've pop up blockers. Yet I get at least three blocks every three seconds. My fingers are now totally worn out trying to delete or get rid of them by having to click on the red X mark on my browser. There is Dsrch trying to install his spywhere and I've to delete it every 25 seconds.
I don't blog on IBM. I blog on Blogspot. I write about the need to end all this by redeveloping the internet infrastructure that will change the servber role of having to send the documents to every Tom, Dick and Harry. When this is done all the troubles will be solved.
Posted by: Satish Bhardwaj | November 12, 2005 02:01 PM
2c advil manager marketing product wyeth
Posted by: advil | November 13, 2005 01:27 AM
Re: Web 2.0 as a meme - (disclaimer: I've been building and running websites since the beginning, and for a long time now at IBM Research). I think it is pretty clear there has been a dramatic shift in social networking via the web in the past 4-5 years. In the early days, we did have social networks: the web was smaller, there were more hobbyists (who often knew each other) and usenet and irc were prevalent networking areas. But our network was small; the cost of entry was enough tech-savvy to run mIRC or nn, code in HTML, and host our pages in a filesystem.
Personally, I view "Web 2.0" as a change in that cost of entry - there have been huge improvements in the ability for everyday folks to get online, sell bowling balls, build websites, date, stand on a soapbox, find social groups, etc etc. The change is in the interface, but the focus has been on getting people involved and that's significantly changed the size of the network. Perhaps it's merely an artifact of the subscription model for these services, or perhaps consumer dollars invested in social networks legitimizes them, but it's created a culture shift. For a long time, having friends online - or even initiating a real-life friendship - made one an anathema. These days, you "get-it."
Web 2.0 and social networking may be the catch phrases for self-awareness. Sure, we've been predicting it for years, but now that everyday people recognize and can casually take part in online social networking, complete with general (google) and specialized (technorati) integration/mining tools, the concepts have reached a new level.
J Scribner
(These opinions my own and don’t necessarily represent the positions, strategies or opinions of IBM)
Posted by: Josh Scribner | November 15, 2005 11:50 AM
People point to Walmart and cry "anti-union".
Unions enable disfavored people to live satisfactorly without addressing their disfavor. This way their family's problems are never resolved. Without the union they would have to accept the heirarchy, their own inferiority.
Unions serve to empower.
Walmart is anti-union because they are good. They try to help people address and resolve their problems by creating an enviornment where there are fewer hurdles.
Media ridicule and lawsuits are creations to reinforce people's belief that Walmart is evil in a subsegment of the industry dominated by the middle and lower classes.
Low-cost disfavored Chinese labor is utilized by corporate america to maximize margins. They all do it. Only WalMart gets fingered because they are the ones who help, and those who seek to create confusion in the marketplace want to eliminate the vast middle class who have a real chance and instead stick with lower classes who may not work otherwise. So they dirty him up while allowing the others to appear clean.
The coining of the term "Uncle Sam" was a clue alluding to just this::Sam Walton's WalMart is one of few saviors of the peasant class.
Posted by: Uncle Sam | November 20, 2005 10:07 PM
People point to Walmart and cry "anti-union".
Unions enable disfavored people to live satisfactorly without addressing their disfavor. This way their family's problems are never resolved. Without the union they would have to accept the heirarchy, their own inferiority.
Unions serve to empower.
Walmart is anti-union because they are good. They try to help people address and resolve their problems by creating an enviornment where there are fewer hurdles.
Media ridicule and lawsuits are creations to reinforce people's belief that Walmart is evil in a subsegment of the industry dominated by the middle and lower classes.
Low-cost disfavored Chinese labor is utilized by corporate america to maximize margins. They all do it. Only WalMart gets fingered because they are the ones who help, and those who seek to create confusion in the marketplace want to eliminate the vast middle class who have a real chance and instead stick with lower classes who may not work otherwise. So they dirty him up while allowing the others to appear clean.
The coining of the term "Uncle Sam" was a clue alluding to this::Sam Walton's WalMart is one of few saviors of the peasant class.
Posted by: Uncle Sam | November 20, 2005 10:09 PM
I noted something similar when OpenNTF mentioned that there had been 1700 downloads of their DominiWiki template. Anybody want to hazard a guess as to how many actual domino wikis there are out there? Not 1700, that is for sure.
Posted by: Gloryhole Gays | April 19, 2006 07:35 AM
Have you reviewed www.informationondemandblogs.com?
Posted by: Kevin | June 13, 2006 12:55 AM
now you don't have to sign to del.icio.us to have a personal online bookmark,
what you only need is a pop3 account and bookmarkMail.
to add a bookmark you can send yourself an email with URL as a subject,
and you can fill the email body with the description.
and to see the result you can see it with bookmarkMail here,
and if you want to set up for your own server click here
some screenshot
1. send yourself an email
2. see your sent email in outlook(mail client)
3. login to bookmarkMail
4. see the bookmark
Posted by: rpl | July 10, 2006 01:04 PM
I ran into this article randomly doing some del.icio.us research. Its funny to read it in 2007 since it was written in 2005. I guess hind sight is 20/20
Posted by: J Doom - Small Business Web Development | January 22, 2007 04:33 PM
I think the idea is simply of moving a lot of the social networking, which has been happening all along (phone calls, emails, coffee machine/beer drinking conversations ...), to the web. To that extent, I think this would be as good or as bad as the offline counterparts.
Posted by: Atul | August 20, 2007 02:01 AM
Can someone send me Steve Sparkes current email? We worked together for a time at CSFB in the early 90's.
Posted by: Jonathan Fields | September 29, 2007 09:58 AM