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March 09, 2006

Implicit computing

For my book, I'm looking for great examples of sites and apps that note what users do and use that inadvertently created data to help the users. For example, suppose Flickr notices how many people view a photo a second time and uses that to raise the photo's "interestingness" quotient; the viewers aren't viewing it a second time in order to raise the quotient. Or maybe there's an app that figures out your social network by looking at your email inbox and outbox. The more subtle the clue, the better.

I wouldn't mind examples of abuse, either.

Please do not assume I must know about this or that case. What I don't know — but you do — could fill a book.

Thanks in advance. [Tags: EverythingIsMiscellaneous everything_is_miscellaneous]

Posted by D. Weinberger at March 9, 2006 08:12 AM


Comments

I like this one:
"The shadow app: I often hear developers say that their job is not to develop one application, but instead to develop two apps -- the public-facing application, and the private application, the "shadow app," which helps the company understand how the first application is working. Of course, statistics packages and traffic monitors are as old as the web, but these companies are explicitly rejecting any standard, pre-packaged code for this purpose, and are instead asking the questions they need for their specific businesses. One example: Flickr had a report of users with no contacts in the Flickr social network, which they called the "Loneliest Users" report. What a great report -- a way to see who is uploading photos but not sharing them with anyone! With that, they could go add themselves as contacts for these "loneliest" users, and teach them how to use the contact feature."

What you are referring to as "implicit computing", it's what Marc Hedlund coined "the shadow app".

Posted by: David Blanco | March 9, 2006 10:39 AM


Last.FM All you have to do is to listen to music, which you were doing anyway.

Posted by: julian bond [TypeKey Profile Page] | March 9, 2006 02:48 PM


Microsoft has a delightful feature in its Office suite that tries to guess what you're trying to do by looking at what you type, then pops up a cute little paperclip-shaped elf to give you a helping hand.

Implicit computing is dangerous if executed poorly.

Posted by: Matt Norwood [TypeKey Profile Page] | March 9, 2006 04:38 PM


You could consider what typo-squatters do as the dark-side of this.

Posted by: Paul Youlten | March 10, 2006 07:01 PM


Amazon Recommendations do that. In fact, I have a friend who was having trouble thinking of a present for his wife. He cleared all his cookies, went to Amazon, and browsed some items that his wife liked. After about five minutes of this, Amazon gave him some great recommendations that he never would have thought of on his own.

Posted by: Anonymous | March 14, 2006 11:42 AM


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