Joho the Blog: Interview about marketing

November 08, 2007

Interview about marketing

What must be the sleepiest interview I've ever given is up, along with a transcript, here. (Actually, that's the Google translation, although the YouTube interview is in English. The original Italian page is here.) It was right after my talk at IAB in Milan; I was jetlagged, and I had been rather energetic in the talk itself, in fact a speech coach afterwards volunteered that I might want to amp it down a notch or two.

Anyway, lucky me, I got to spend a day in Milan, and now a day in Parma, which I've never been to before. What a beautiful city! It's quiet, walkable, homey, and Italian. What more could you want? [Tags: marketing iab parma ]

Posted by D. Weinberger at November 8, 2007 12:52 PM

Comments

Nor the questions were so interesting and... well, heating :-S

Posted by: Alessandro Fontanella | November 9, 2007 05:41 AM

Thanks for your talk at IAB. For what you say and what you write. It's time for a reverse marketing.

Posted by: Roberta | November 9, 2007 11:01 AM

Thanks for coming.
I hope that you found that Parma's food doesn't need advertising nor marketing...

Posted by: mr oz | November 12, 2007 03:01 PM

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Posted by: 121 | November 14, 2007 01:29 AM

last week I missed you twice: first I couldn't attend the IAB Forum on the 7th, then I had to attend it on the 8th when you lectured at my company in Parma...
I still have to ask Filippo and Armando for feedbacks on the event (and for a copy of the book...) so I am very curious to know about the seminar.

Posted by: andrea | November 15, 2007 05:09 PM

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