Joho the Blog
An Entry from the Archives

« Life blurbs || Back to Blog | Why was that scanner so darkly? »

July 10, 2006

Kayak ads

Kayak.com, the cheap tickets site co-founded by my friend Paul English, is starting to run ads on national cable. You can see them all here, or you can submit your own. You can even use an Ad Guru wizard to create one. (At the moment, the wizard isn't working for me.) Kayak will air the winning one and give the creator a free trip to NYC.

What do I like about this? First, some of the ads are pretty damn funny — I particularly liked the NYC and Amsterdam ones. Second, they don't aim for "mass penetration" by being totally safe — although they do balance the Cheney ad with a Dean-Gore-Kerry one. Third, they're letting some bottom-up air into the system. Fourth, they're upfront about why they're doing this. [Tags: ads tv kayak paul_english marketing video]

Posted by D. Weinberger at July 10, 2006 10:18 AM

Comments

I'm an avid kayaker. Goind to check them out now.

Posted by: Internet Resources | July 11, 2006 08:57 AM

We fixed the Ad Guru tool for making your own ads. Thanks and please give it a try!

Posted by: Ron Lohse | July 11, 2006 12:38 PM

Just saw a tv commercial for kayaks.com
Nice outfit!

Posted by: Poolguy | July 17, 2006 11:53 PM

Post a comment

Guidelines for Commenting

Basically, you can say what you want. (Click here for the fine print.)

If you haven't left a comment here before, your comment may be put into a queue for me to approve. Sorry for the delay. Blame the damn spammers.