Joho the Blog
An Entry from the Archives

Maybe 'scorched earth' would be more effective? It sounds unpleasant and also has ugly connotations of warfare and destruction.

I like it! It beats my alternative: Earth fried 'n' fucked.

what about 'Vogons !' ?

Act against global warning? Haven't these people learned not to act against nature's processes?

Oh, wait, you were talking about man-induced global warming, right?

Why act against it? Tell me which Hummer to buy so that winter in SoCal could be just like summer in SoCal and I am there! The best thing about summer here is that I can go running and my knees don't ache. The second best thing is beautiful women everywhere. The third best thing is iced coffee. The fourth, barbeques. The fifth, large juicy strawberries.

I bet if we really put our heads together, we could figure out some nefarious activity that would keep the days longer in the winter too! That would rock.

I actually hope that the global warming alarmists want to fight the battle on marketing terms. You're selling fear, hopelessness, and death. Most people aren't in the market to buy.

"Why act against it?"

If global warming is a man-made phenomenon, acting against its causes would restore natural balance, which might be a good thing. Nobody forces anyone to live in So-Cal.

If global warming is a natural phenomenon, acting against it upsets natural balance, which might be a bad thing.

I would argue that the perceived causes of man-made global warming have enough known bad "side-effects" that combatting them would be valuable enough in itself. Of course, doing so would defeat the cheap rethoric that surrounds the global warming debate on all sides. Too many stake holders will make sure that won't happen.

I would argue that the perceived causes of man-made global warming have enough known bad "side-effects" that combatting them would be valuable enough in itself.

Like what? Pretty much any energy using activity that doesn't consume nuclear produced electricity is "causing global warming". In my book, nukular is great, but are you gonna tell me that cooking with gas is no longer good? I had a friend growing up who burned his forehead climbing over a recently used electric stove to get to a cookie jar. Will injuries like that (which would have been much less on a recently used, quickly cooling gas stove) the price of saving the planet?

Please be specific about what purportedly earth ruining technology you don't approve of. While it may or may not help the problem, it should certainly help identify the constituencies who will hate you. See any irony in that?

"Please be specific about what purportedly earth ruining technology you don't approve of."

I thought we where talking marketing here, who cares about the facts and being precise then. It's more about the general story and feeling, right?

world flooding, global meltdown, ehm.. that's it for me.

I thought we where talking marketing here, who cares about the facts and being precise then. It's more about the general story and feeling, right?

Well, at least you're honest...

Godin's right... and I'm sure that's why Al Gore is now talking about "climate crisis" instead of "global warming."

Elizabeth Kolbert read from her book "Field Notes from a Catastrophe" recently in San Francisco. An audience member brought up the problem that "global warming" sounds comfortable. Kolbert agreed and mentioned that the Germans (I think) use the term "climate catastrophe".

As mentioned near the end of "An Inconvenient Truth", the marketing problem is moving people from denial to action rather than from denial to disengagement (climate change is, after all, an incomprehensible problem). The movie does a reasonable job suggesting actions individuals can take to reduce CO2 emissions, but the film is much more "marketing" than most people will hear.

At this stage, it seems to me that education is the most effective marketing tool. People have to sort through a lot of noise on the subject to understand the science versus the rhetoric. By education, I mean presenting the facts, the hard measurements, over and over until the rhetoric is about what we do rather than what do these data mean.

People don't want to stop driving, so they don't want to allow for any connections between driving and glaciers. People don't want to reduce electricity usage, so they don't want to allow for any connection between the light switch and the proliferation of wildfires. It will a lot of images of change, a lot of temperature charts, and a lot of courage to change all this.

Dochadzkove systemy
Pristupove systemy
Identifikacne systemy
Parkovacie systemy

Can you please post this on your Blog? From Edward Romanoff ..
Re: Before, after and the next 9/11 …
As a young man, growing up in Siberia setting fires on thawing permafrost was a favorite past-time. Then, little did I know, these flames were burning methane and I had stumbled on to a contribution to Global Warming, an indication of how the world could end.

In the U.S., I joined the Preventech Foundation the developers of technologies preventing Global Warming.
We submitted these technologies to the authorities, but received no response. Finally, the article in Fresno Bee by Seth Borenstein AP (09/07/06) might convince the Public, that there is no escape from Global Warming. So, we have submitted this technology again! As you may have guessed – no response! History repeats itself – for example, the technology of ‘motioncodes’ which would makes the 9/11 terrorists attack impossible, was submitted one year before 9/11, but again no response!

Actually the scientists receive an automatic electronic form letter, saying “Thank you, we would contact you” – but they never did. Preventive technologies were submitted by different groups of scientists independently from different parts of the world. Ignoring modern technology is the reason why 9/11 did happened.

It appears that the U.S. may not necessarily be destroyed by environmental disaster or by terrorists. Americans could destroy themselves! The mystery – why have Americans decided to self-destruct?

This time we are appealing directly to all citizens. We are looking for a producer to make the multimedia phenomena ‘THE END OF THE LAST EMPIRE’ movie. It would demonstrate technology preventing the END.
The ‘all-in-one’ – drama, horror, suspense and education tool for children, teaching that crime and terrorism will no longer be possible. To avoid the shock and sensationalism the movie will be released as ‘science fiction.’ Once the movie is released, this preventive technology would become every day commodity. Please request for Motion Science Memorandum – the listing of preventive motion devices and systems.

Dr. Edward Romanoff
Preventech Foundation
motioncodes@yahoo.com