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October 29, 2005

McDonald's fair trade coffee

It's hard for a vegetarian — or, well, an inhabitant of the earth — to say something good about McDonald's, but here goes:

McDonald's is switching to Newman's Own fair trade coffee in 658 of its New England outlets. And it's pricing a cup lower than Dunkin Donuts and (of course) Starbucks to further entice people to drink coffee that's better for others.

Of course, McDonald's will be carving each cup out of a half pound of rare Amazon woods encased in styrofoam that's been specially formulated to suck ozone out of the atmosphere, but, still, you have to give McD's some credit... [Tags: mcdonald's fairTrade coffee PaulNewman environment]

Posted by D. Weinberger at October 29, 2005 09:19 AM

Comments

Switching to fair trade coffee is a nice step. Ya know... I wonder if McDonald's is learning anything from its 90% financial take in Chipotle as it relates to the benefits of using more humanely raised pork and natural chicken?

Posted by: johnmoore (from Brand Autopsy) [TypeKey Profile Page] | October 29, 2005 10:17 AM

I have recently posted on fair trade coffee over at my blog, please check it out and let me know what you think, I would love to hear your opinion.

Posted by: Lee | November 12, 2005 09:31 PM

All's well having fair trade cofee but are any of the other products fair trade?

Posted by: Jenny | July 13, 2006 10:19 AM

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