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« DOEP (Daily Open-Ended Puzzle) (intermittent): Microwaves || Back to Blog | A question for Kerry Healey » October 13, 2006
The problem with marketing is that it's trying to get us to do something we don't want to do. In fact, we generally don't even want to hear about why we should do the thing we don't want to do. As Doc puts it so pithily, there's no market for messages. As a result, marketing has engaged in a Hundred Years War against its markets. So, what do you do? For one thing, maybe what Nokia has done: Produced a YouTube video that's just damn entertaining. (It was produced by the consistently hilarious Brian Millar.) Since this "ad" has nothing to do with Nokia—Nokia announces in the last few seconds that it's the sponsor of the ad, which is itself a nice concept—how does it help Nokia? It doesn't tell me about Nokia products, but it does the thing that's more important: It tells me that Nokia is on my side. And that matters a lot when there are any number of good products I can choose from. (Thanks to RageBoy for the link. RageBoy properly notes that Nokia's video is a good example of what he calls gonzo marketing. The book Chris wrote about that is still right.) [Tags: marketing nokia youtube video humor] Posted
by D. Weinberger at October 13, 2006 09:50 AM
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Comments
Hey David,
Just watched your presentation at UHD with my mom. I was uber-happy when your lecture officially justified all my years of chatting. I think chatting (of the productive variety) is far more valuable a medium for conversation than in-person smalltalk is.
LONG LIVE CONVERSATION!
Never really thought of it before, but aye, I agree. Gonzo marketing is rad. Show us the personality of your company, and give us a website to find information. We're all using computers in front of the TV, anyway.
Rebecca Gunnels
Posted by: Rebecca | October 13, 2006 02:38 PM
Rebecca, I'm ultra-uber-happy to have made you uber-happy :)
But when it comes to watching TV with a computer in front of you, I have to draw the line. TV deserves our undivided attention. Epecially the ads. Watching TV without paying attention to the ads is a form of piracy. Also, in our household, we don't let friends watch TV with us because sharing signal is also piracy. Also, I think that watching a program and not liking it is also a form of piracy, but I haven't worked out why yet. I'll get back to you on that.
Posted by: David Weinberger | October 14, 2006 11:00 AM
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Posted by: dsg | October 24, 2006 02:05 AM