Joho the Blog
An Entry from the Archives

I came in at the end of a discussion of marketing to the "IM Generation." The part I caught was good — you can't lie, you can't tell them what's cool, you have to be transparent. "There's a lot of top-down marketing that will be roadkill in this environment." One says that we're only at the beginning of the development of grassroots videos as an art form.