Joho the Blog
An Entry from the Archives

Pew Internet has a new report on a national survey of bloggers. It's the usual great stuff from Pew.

Eight percent of internet users, or about 12 million American adults, keep a blog. Thirty-nine percent of internet users, or about 57 million American adults, read blogs - a significant increase since the fall of 2005.

37% say their favorite topic is their life and experiences. 55% blog under a pseudonym. 52% blog to express themselves creatively. Only 27% say they blog to influence how other people think. 87% allow comments. Only 18% say they have an RSS feed.

Bloggers are racially and genderly diverse.

34% consider their blog to be a form of journalism. 56% spend time fact checking. (Let's assume that the 56% includes the 34%, or else much merriment shall ensue.)

Lots and lots in the survey...