Joho the Blog
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April 02, 2007
A study by Communispace (which, as an online community developer has a horse in the race) says that while big communities necessarily have lots of "eyeballs,"
The long tail lives! A different study by Melcrum says that 55% of corporations already have blogs or are planning to within the next 12 months, and 63% plan to be distributing videos on the likes of YouTube. 73% have no plans to use SecondLife. 70% have no guidelines or policies for blogs and other social media, and only 26% were "sure how to monitor what was being said about" them. [Tags: social_software blogging long_tail marketing everything_is_miscellaneous ] Posted
by D. Weinberger at April 2, 2007 10:14 AM
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Comments
Yo Joho... great info. Thanks. It supports what we're finding with Front Porch Forum. Seven months into our homegrown effort, we've seen more than 4,000 local households subscribe to our free neighborhood forums (that's nearly 20% of Burlington, VT).
Each neighborhood forum covers an area of a few hundred households. Of the 130 neighborhood forums that we're hosting, several dozens are really hopping. Because of the limited and small scale of these forum, among other design details, we see more than half of the members posting messages to their nearby neighbors. Compared to the wide open WWW (wild west web) people feel safe and engaged enough to comment... few lurkers.
People LOVE their neighborhood forum... testimonials keep rolling in. Our users garnered two community-building awards just last week.
Posted by: Michael Wood-Lewis | April 2, 2007 01:53 PM
Re: Melcrum study:
I wonder how many organizations have wondered much about what kinds of leadership / management development and culture change support they may need or want if the damn things actually take root and grow in the organizations that decide to try them out.
Not that using social media more would create any dynamics that any organizations with open and comprehensive communications wouldn't already understand ...
I suppose some wag will work at popularizing the term Management 2.0 (I saw it last year in a Business Week article, if I remember correctly).
Posted by: Jon | April 2, 2007 09:37 PM