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May 16, 2006

Scissors are conversations

Someone during a break at the Syndicate Conference told me about the Fiskars scissors site where users are engaged in lively conversations about scissors! Scissors! I would have said that a commodity like scissors would not develop enough interest to support this type of thing. But I would have been wrong. [Tags: marketing fiskars]

Posted by D. Weinberger at May 16, 2006 03:15 PM

Comments

That was me, Dave. Pretty interesting, isn't it?

Good to see you yesterday.

Posted by: Tom Guarriello | May 17, 2006 11:37 AM

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