Joho the Blog
An Entry from the Archives

« Google accepts our money! || Back to Blog | Conversational marketing »

August 11, 2007

Sloppy DMCA

Consuming Experience tells the long story of how the BBC came to demand that YouTube remove the video she had posted. The take-away: The DMCA is an abuse magnet.

The short version of the story: The anonymous author of Consuming Experience was in the beta program for a BBC media player. After carefully reading the agreement she'd signed with the BBC and figuring that the player had already been pretty widely publicized, she posted a clip of it. The BBC asserted that the clip violated its copyright and demanded that YouTube remove it under the terms of the DMCA. YouTube complied, as it always does. If YouTube doesn't comply, it's legally liable if the material is found to infringe copyright. Hence, complying with take-down notices is a legal reflex action.

The Consuming Experience blogger eventually was put in touch with the right people at the BBC. They apologized. It is, to the BBC's credit, the first take down notice they've ever sent to YouTube. Someone at the BBC — we don't know who — apparently had panicked, thinking the clip gave away trade secrets. Or maybe they just regretted not having written the beta agreements more carefully.

This is not just yet another case of a big media company sending out takedown notices for material that it turns out does not violate copyright. This represents a temptation to abuse the DMCA in a different way. The DMCA isn't about trade secrets. There are other remedies for that. The DMCA is about copyright. But it's so easy to send out take down notices that its use will inevitably expand in every dimension. Don't like a clip for whatever reason? Send a take-down notice. And, although victims can send a counter-notification if they think their stuff was taken down inappropriately, they are Davids facing well-heeled Goliaths.

The DMCA does allow hefty penalties to be levied against those who knowingly abuse it. I hope we'll see some judgments. [Tags: copyright dmca bbc ]

Posted by D. Weinberger at August 11, 2007 08:22 AM


Comments

(Thanks to Cory Doctorow for correcting my tentative gender guess (which I'd appended with a question mark). Apologies.)

Posted by: David Weinberger | August 11, 2007 04:00 PM


Given spammers/phishers (disintermediators for senders of unwanted/unauthentic messages), I expect we'll soon see anti-competitive DMCA takedown notices.

For example when one YouTube broadcaster decides that they'd rather a competitor didn't have quite so much exposure, they'll simply engage spammers to send umpteen DMCA takedown notices as if from the competitor.

And then we'll start seeing "Dear YouTube, henceforth please ignore any DMCA take down notices purporting to be from us until further notice". And fake versions of that too.

Ultimately, the world will see sense:

1) If you publish something, you lose control over its further use and distribution. The only thing the public cares about is the truth concerning its authorship. They don't give a damn how culture spreads throughout the populace - if anything they care that they can share it without being put in prison for doing so.

2) If you have unpublished works, then yes, these can and must be protected from theft (and unauthorised publication).

That's about it really. Those are the natural laws we revert to once our unnatural privileges of copyright and patent face up to the laws of nature.

Posted by: Crosbie Fitch | August 12, 2007 10:36 AM


Thank you very much for publicising this story. (The link to my blog post seems broken, by the way. And the "Guidelines for commenting" link too?)

I just wanted to add a couple of things.

First, I've re-uploaded the "offending" videos so people can judge the fair use issue for themselves in case anyone tries to suggest that, even if the aim was stopping a suspected leak, the takedown notices were still justified because there was nonetheless a copyright breach. The links are at the end of my post.

Second, I've also written separately on the DMCA misuse issue. My key points there, mainly on takedown notices, are:

  • Having to send in a counter notice just to get any info at all out of YouTube or whoever about why a takedown notice was sent seems a bit chicken & egg to me. There should be a way to try to resolve the situation amicably in grey area situations (e.g. is it fair use or not?) without having to file a counternotice first.

  • If you know that someone deliberately sent a takedown notice targeting your material, how can you send in a counter notice saying under penalty of perjury that you had a "good faith belief that the material was removed or disabled as a result of mistake or misidentification of the material to be removed or disabled"? It seems to me that, if you know it was maliciously done, you can't. The sender certainly made no "mistake" or "misidentification".

  • If you need to remain anonymous for very good reasons (e.g. whistleblowers), you won't be able to send in a counter-notice either.

So, quite apart from your point about the victims of takedowns facing much bigger guns, the DMCA counter-notification procedure is itself inherently weighted too much in favour of the would-be censors.

Your point about knowing abuse of the DMCA is also interesting. If a big company has inadequate systems and controls to address suspected DMCA problems and an employee sends in a takedown notice for the wrong reasons, but genuinely not appreciating that they're not supposed to do that except for copyright matters, is that "knowing abuse" by the company? The employee? In that sort of situation, can they get away with saying hey it wasn't "knowing" guv?

I hope not, that would be disingenuous in the extreme, particularly as they'd have had to sign a statement in the DMCA notice about its being a copyright issue. I guess it'll take one big company being fined for this sort of thing before other big companies bother to put in place proper DMCA procedures.

Posted by: Improbulus | August 12, 2007 10:51 AM


Post a comment

Guidelines for Commenting

Basically, you can say what you want. (Click here for the fine print.)

If you haven't left a comment here before, your comment may be put into a queue for me to approve. Sorry for the delay. Blame the damn spammers.