Joho the Blog
An Entry from the Archives

Lee Rainie and John Horrigan of the Pew Internet & American Life Project have released a report on a study of the Net's role in the 2006 elections. Here's the summary:

Twice as many Americans used the internet as their primary source of news about the 2006 campaign compared with the most recent mid-term election in 2002.

Some 15% of all American adults say the internet was the place where they got most of their campaign news during the election, up from 7% in the mid-term election of 2002.

A post-election survey shows that the 2006 race also produced a notable class of online political activists. Some 23% of those who used the internet for political purposes – the people we call campaign internet users – actually created or forwarded online original political commentary or politically-related videos.

The full report adds a lot of context to this, of course. For example, 31% of Americans gathered info about the races online and talked about the elections via email. And for those under 36 who have broadband, 35% said the Internet was their main source of information about the races. And Republicans and Democrats were equally likely to rely on the Net for campaign news...