Joho the Blog
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October 22, 2007
Scott Kirsner has a terrific post about why trying to control PR can hurt PR. After arguing with a film company about its policy of requiring a password to log into the PR site, Scott actually went through the process of trying to get a password. It happened at postal speeds. Making it hard for people to talk about your film is probably not the best way to market your film. [Tags: pr scott_kirsner marketing cluetrain ] Posted
by D. Weinberger at October 22, 2007 11:17 AM
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