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« DOEP (Daily Open-Ended Puzzle) (intermittent): Icelandic marketing || Back to Blog | Cellular + Wifi from one of the majors » December 13, 2006
Zack Exley—Kerry's Internet manager, co-organizer of the RootsCamp a couple of weeks ago, and co-organizer of the New Organizing Institute that's putting young'uns into the field as political organizers—wants a revolution. It's not that he's calling for the overthrow of the government or death to capitalism. In fact, what he's really callling on us to do is to expand our vision past wondering whether we should have a single-payer health insurance or whether we should stop serving macaroni and cheese in school cafeterias. So, there are no specifics in his call, beyond a passing light reference to tri-lingual kids breathing fresh air. But, I know from having had dinner with him a week or so ago that he wants us to be thinking about how radically different the world can be now because of the confluence of historic factors. We can work far less. We can enjoy far more. We can do so much more good. So, Zack is calling for a revolution in vision. I like it. Hope is the new fear. [Tags: zack_exley politics] Posted
by D. Weinberger at December 13, 2006 08:04 PM
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Comments
[The comment I would have written here is not written, because the potential consequences to me would not be worth it. Which might be a better refutation anyway :-(]
Posted by: Seth Finkelstein | December 13, 2006 10:38 PM
I suggest Dave Rogers "marketing" post is relevant here, especially to the "how radically different the world" idea:
"Marketers are adept at manipulating emotion to prompt people to engage in rationalization. We know we spend much of our lives in the marketplace, and some small part of us may not feel so good about spending instead of saving. Buying more stuff, only to throw it away or give it away later. Piling on debt, working long hours to pay that debt, spending time working and commuting and coming home exhausted and unable to relate to our families, instead choosing to "relax" by consuming high definition TV, beer, video games, blogs, RSS feeds, anything that feeds our reward centers immediately, which often doesn't include Billy's homework, the housework, your spouse's needs, the budget, the bills, or your own inner life, assuming you still have one."
"You don't see much in the way of introspection from the marketing crowd. They advocate things, but you never see them express any doubts, or discuss potential downsides. They're much too "optimistic" for that. You can't sell very well with doubt."
"So when they toss you that cinder block as you're treading water, they'll do it with a smile on their face, with a cheerful, optimistic disposition, and encourage you to just, "Hang on! It'll be okay! Just wait and see!" And if you complain about the flotation capacity of cinder blocks, they'll get all grumpy and ask if you would rather they just did nothing?"
Posted by: Seth Finkelstein | December 14, 2006 09:22 PM
Seth, there's truth in Dave's rant (and it's deliciously written), but I think it's important to apply it only where it deserves to be applied. Otherwise it can be used as a cinderblock to weigh down all hope.
Zack happens to have considerable cred as a realist. In fact, I've sometimes been put up against him, with me being the hippy happy-guy and Zack the hard-bitten realist. So, I don't write off his call for hope and vision as easily as I might from someone who has only ever wished happy thoughts.
Zack's call here is precisely to get past the cinderblocks, at least for a bit. Take it as a thought experiment. We've been busy making new opportunities for our species. How might we take advantage of them? I think it's a question worth asking, even if requires permitting hope, if only for a little while.
Posted by: David Weinberger | December 15, 2006 04:26 PM
The question: What incentive is there for accuracy rather than popularity in this "experiment"? What system will reward people for being closer to the truth, rather than what the audience wants to hear?
In the environment he's asking the question, "answers" which revolve around stroking the pet projects of the A-listers tend to be rewarded. Answers which are uncomfortable, are, well, uncomfortable.
Posted by: Seth Finkelstein | December 15, 2006 10:54 PM
Cynicism is the worst form of gullibility.
Posted by: adamsj | December 16, 2006 10:30 AM